On Findsomeone's home page, we removed distractions, changed the background, and centered the form. Within the form, we exposed pulldown values and set better defaults. We also framed creating a profile as a highly benefitial secondary choice.
For Examine.com, we did visual and information redesign. We grouped all the products into 3 intuitive themes. We then teased with useful content and formatted it in a way that more closely mirrors what you actually get.
For Scoutapp, we researched and highlighted the top 3 benefits or features above the fold. We enhanced all other sections by removing distracting, low-value items, while adding missing, high-value benefits. We also did a competitor analysis and added a comparison widget on home. We used minimum effort and time to change just the parts of the page that needed improvement.
For this client, we redesigned the checkout page with a physical ticket look to make it feel more real and to better highlight the event date, time, and location. We removed the login form for existing customers and replaced it with a link. We increased the contrast of fields and added assurances on the side. This was an experimental idea, and we are glad the client was happy to test it, because it worked. But we didn't stop here. We later improved this by another 17%!
We can show you more examples over a Skype call, such as:
We did lots of copy writing for this one to convey the value proposition for this product and explain how it works. The core of this concept was a long list of top reason to get this product. Visitors seem to have appreciated all the text, because we got more paid accounts.
You read that right. We don't always win. That's just the reality of A/B testing. 5DayDeal launched a new, time-limited product, and we had just a day to build and run a test over a weekend. When our first version didn't seem to work, we tried again and again. In the end, it was a challenging set of circumstances, and the client felt we gave our best to a few good ideas. Just remember, we don't give up after a failure.
On Massagebook, we A/B tested the entire signup funnel, including the landing page and several steps in between. In the end, it looked cleaner and worked better. And we have data to back that up.