Our Pattern Authors
Ranked By Their Highest Repeating Patterns (That Win) :)

The higher the repeatability score, the more winning tests it has, and therefore the more probably it will work on other websites. Negative repeatability suggests a pattern with a negative probability (possibly to avoid).


Jakub Linowski · Founder & Editor @ GoodUI.org, came up with:

Pattern #20: Canned Response 3.5 Repeatability Based on 6 tests

Carl Muszynski · Head of UX @ Conversionista!, came up with:

Pattern #41: Sticky Call To Action 1.75 Repeatability Based on 3 tests

Rodrigo Maués · Global UX Design Lead @ Anheuser-Busch InBev, came up with:

Pattern #24: Visible Response Time 1.5 Repeatability Based on 2 tests

Daniel Shapiro · Co-Founder @ Designlab, came up with:

Pattern #46: Pay Later 1.25 Repeatability Based on 3 tests

Nils Kattau · Conversion / UX / Growth Consultant, came up with:

Pattern #5: Top Aligned Labels 1 Repeatability Based on 1 test

Vlad Malik · UI Analyst & Designer @ GoodUI.org, came up with:

Pattern #64: Tunnel 1 Repeatability Based on 1 test

Viljo Vabrit · Managing Director @ ConversionXL Agency, came up with:

Pattern #62: Urgent Next Day Delivery 0.75 Repeatability Based on 3 tests

Julian Gaviria · Director of User Experience @thomasnet, came up with:

Pattern #23: Inline Link Nudge 0.5 Repeatability Based on 2 tests

Nicholas Evans · Director of UX @ Reverb, came up with:

Pattern #59: Inverted Or Consistent Button Styles 0.5 Repeatability Based on 1 test

Niels Hapke · CEO @ Kenhub, came up with:

Pattern #53: Problem-Solution Headline 0.5 Repeatability Based on 1 test

Rob Draaijer · Growth @3DHubs, came up with:

Pattern #61: Local Headline 0.5 Repeatability Based on 1 test

Devesh Khanal · Founder & CEO of Growthrock.co, came up with:

Pattern #66: Complementary Upsell 0.25 Repeatability Based on 3 tests

Grzegorz Jancewicz · Tech Lead @ Akademia Fotografii, came up with:

Pattern #34: Open In A New Tab 0.25 Repeatability Based on 1 test

Martin Wong · Director or Marketing @ Examine.com, came up with:

Pattern #50: Autoplay Video 0.25 Repeatability Based on 1 test

Matthew Curry · Head of eCommerce at Lovehoney, came up with:

Pattern #69: Autodiscounting 0.25 Repeatability Based on 1 test

Ronny Kohavi · General Manager, Analysis and Experimentation @ Microsoft, came up with:

Pattern #43: Long Ad Titles 0.25 Repeatability Based on 1 test

Andrew Chak · Head Of Design @ Wattpad, came up with:

Pattern #47: Benefit-Lead Labels Experimental

Brennan Dunn · Co-Founder @ RightMessage.com, came up with:

Pattern #73: Source Personalized Testimonial Experimental

Ethan Smith · Growth Advisor @ Ticketmaster, Thumbtack (Past: Chief Growth Officer @ Yummly), came up with:

Pattern #70: Combined Social Signup & Login Experimental

Joanna Wiebe · Conversion Copywriter @ Copyhackers.com, came up with:

Pattern #54: Click-Here-Benefit Button Experimental

Karl Gilis · The G in AGConsult, came up with:

Pattern #39: Product Size References Experimental

Marcos Ciarrocchi · Product & Growth Manager @ Yummly, came up with:

Pattern #44: Auto Focused Form Field Experimental

Mike Smith · Head of Growth @ Rollbar, came up with:

Pattern #40: Blurred Product Background 0 Repeatability Based on 2 tests

Oli Gardner · Co-founder @ Unbounce, came up with:

Pattern #57: Maybe Later Experimental

Steve Schoger · Designer for @TightenCo, came up with:

Pattern #76: Overlapping Experimental

Will Anderson · Growth Product Manager @ Designlab, came up with:

Pattern #71: Personalized Next Step Experimental


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