Our Pattern Authors
Ranked By Their Highest Repeating Patterns (That Win) :)

The higher the repeatability score, the more winning tests it has, and therefore the more probably it will work on other websites. Negative repeatability suggests a pattern with a negative probability (possibly to avoid).


Jakub Linowski · Founder & Editor @ GoodUI.org, came up with:

Pattern #20: Canned Response 3 Repeatability Based on 5 tests

Daniel Shapiro · Co-Founder @ Designlab, came up with:

Pattern #46: Pay Later 1 Repeatability Based on 2 tests

Rodrigo Maués · Global UX Design Lead @ Anheuser-Busch InBev, came up with:

Pattern #38: Faded Background Form 1 Repeatability Based on 1 test

Carl Muszynski · Head of UX @ Conversionista!, came up with:

Pattern #41: Sticky Call To Action 0.75 Repeatability Based on 2 tests

Grzegorz Jancewicz · Tech Lead @ Akademia Fotografii, came up with:

Pattern #34: Open In A New Tab 0.25 Repeatability Based on 1 test

Mike Smith · Head of Growth @ Rollbar, came up with:

Pattern #40: Blurred Product Background 0.25 Repeatability Based on 1 test

Ronny Kohavi · General Manager, Analysis and Experimentation @ Microsoft, came up with:

Pattern #43: Long Ad Titles 0.25 Repeatability Based on 1 test

Andrew Chak · Head Of Design @ Wattpad, came up with:

Pattern #47: Benefit-Lead Labels Experimental

Joanna Wiebe · Conversion Copywriter @ Copyhackers.com, came up with:

Pattern #54: Click-Here-Benefit Button Experimental

Karl Gilis · The G in AGConsult, came up with:

Pattern #39: Product Size References Experimental

Marcos Ciarrocchi · Product & Growth Manager @ Yummly, came up with:

Pattern #44: Auto Focused Form Field Experimental

Oli Gardner · Co-founder @ Unbounce, came up with:

Pattern #57: Maybe Later Experimental

Viljo Vabrit · Managing Director @ ConversionXL Agency, came up with:

Pattern #45: Benefit Bar Experimental

Vlad Malik · UI Analyst & Designer @ GoodUI.org, came up with:

Pattern #35: Customer Reviews Timeline Experimental


Share Your Pattern Idea For Us To Test & Appear Above

Have an idea for a conversion pattern that you think has a high repeatability (general to perform across many sites)?
Please share a sketch or screenshot with me and I will put it up here to inspire others.

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Total sample size across all tests is 11,689,452 visitors - that's a lot of testing to do on your own :)

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