Pattern #12: Credit Card Trial
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Plan Choices Choice
The pattern suggests to direct leads to a handful of plan options.
Free Trial Smaller Commitments
All plans have a free trial assigned to them. This could be any duration of days (7, 14, a month, etc).
Credit Card Field Fewer Form Fields
Finally, after choosing a plan type, the user continues on to a signup form that also asks for their credit card information. This is automatically billed after the trial is over.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.