Pattern #12: Credit Card Trial

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Credit Card Trial
  1. Plan Choices Choice

    The pattern suggests to direct leads to a handful of plan options. 

  2. Free Trial Smaller Commitments

    All plans have a free trial assigned to them. This could be any duration of days (7, 14, a month, etc).

  3. Credit Card Field Fewer Form Fields

    Finally, after choosing a plan type, the user continues on to a signup form that also asks for their credit card information. This is automatically billed after the trial is over.

Median Effects

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Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(1 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

  • Test 166
  • Tested on Olark.com by Sunir Shah
  • Apr 05, 2018

Find Out How It Performed
With 61,916 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by visits to post purchase page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by account signups

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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