Pattern #14: Exposed Menu Options

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Exposed Menu Options

Pattern Properties

  1. Add: Expose Options Exposing Options

    In this pattern options are made more visible by being taken out of a collapsable menu. This encourages people to make choices they might not have thought were there.

Pattern #14: Exposed Menu Options
Was Tested by Devesh Khanal

  • Test 186
  • Tested on An Anonymous Site
  • Jul 02, 2018

Find Out How It Performed
With 76,974 Visitors
Screen: Home & Landing
Devices: Mobile

  • Measured by product orders

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to product pages

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

The Same Pattern Was Also Tested Here

  • Test 110
  • Tested on Trydesignlab.com by Daniel Shapiro
  • Jul 01, 2017

Find Out How It Performed
With 21,129 Visitors
Screen: Home & Landing

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 107
  • Tested on Examine.com by Martin Wong
  • May 22, 2017

Find Out How It Performed
With 10,662 Visitors
Screen: Product

  • Measured by total sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by checkout page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 94
  • Tested on Vivareal.com.br by Rodrigo Mau├ęs
  • Feb 01, 2017

Find Out How It Performed
With 20,709 Visitors
Screen: Signup

  • Measured by successful form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 55
  • Tested on Autodesk.com by Lisa Seaman
  • Aug 11, 2016

Find Out How It Performed
Screen: Home & Landing

  • Measured by visits to trial page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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