Pattern #14: Exposed Menu Options

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Exposed Menu Options
  1. Add: Expose Options Exposing Options

    In this pattern options are made more visible by being taken out of a collapsable menu. This encourages people to make choices they might not have thought were there.

Median Effects

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Engagement

Ex: Any Action / Visit

(3 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

(2 tests)

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #14: Exposed Menu Options
Was Tested by Devesh Khanal

  • Test 186
  • Tested on An Anonymous Site
  • Jul 02, 2018

Find Out How It Performed
With 76,974 Visitors
Screen: Home & Landing
Devices: Mobile

  • Measured by product orders

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to product pages

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed
With 21,129 Visitors
Screen: Home & Landing

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

Find Out How It Performed
With 10,662 Visitors
Screen: Product

  • Measured by total sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by checkout page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

Find Out How It Performed
With 20,709 Visitors
Screen: Signup

  • Measured by successful form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 55
  • Tested on Autodesk.com by Lisa Seaman
  • Aug 11, 2016

Find Out How It Performed
Screen: Home & Landing

  • Measured by visits to trial page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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MY GUARANTEE: Test any Fastforward pattern and if it doesn’t get you the results you are happy with, I will refund you 100% within 30 days. Zero risk.

Let me tell you why I offer this guarantee to you:

I am 100% focused on getting positive results for people willing to put in the work to improve their conversion rates. At the core I share two beliefs: 1) that the more something works, the greater its probability for working again and 2) running controlled experiments is a great way of validating your ideas.

Because we observed many of these pattern (especially the positive ones with high degrees of repeatability) perform and win across our own projects, I also am confident that they will work for you.

That’s why I guarantee all of the Fastforward patterns and the effects (positive or negative) they promise.

It’s simple: try our patterns in your a/b tests. If it doesn’t help you increase your win rate, email me and I’ll refund you 100% of the price.

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