Pattern #16: Welcome Mat - Partial

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org - Inspired by Sumo.com

Find Out If This Pattern Might Win Or Lose Based On 2 Test Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Welcome Mat - Partial

Pattern Properties

  1. Add: Headline Benefits

    The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.

  2. Add: Call To Action

    The headline is followed by either exposed form fields or a button leading to a form.

Pattern #16: Welcome Mat - Partial
Was Tested On Reverb.com by Nicholas Evans

  • Test 149
  • Tested on Reverb.com by Nicholas Evans
  • Feb 07, 2018

Was Tested Here With 726,088 Visitors

Screen: Product
A

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Variation Screenshot
& Tested Effects
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B

The Same Pattern Was Also Tested Here:

  • Test 76
  • Tested on Goodui.org by Jakub Linowski
  • Feb 01, 2017

Was Tested Here With 11,330 Visitors

Screen: Home & Landing
A

See The
Variation Screenshot
& Tested Effects
(Visible To Members) See what exactly was tested with what effects.

Get Access To See The Complete Test

B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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