Pattern #16: Welcome Mat - Partial

Pattern Author: Jakub Linowski - Founder & Editor @ - Inspired by

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Welcome Mat - Partial

Pattern Properties

  1. Add: Headline Benefits

    The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.

  2. Add: Call To Action

    The headline is followed by either exposed form fields or a button leading to a form.

Pattern #16: Welcome Mat - Partial
Was Tested On by Nicholas Evans

  • Test 149
  • Tested on by Nicholas Evans
  • Feb 07, 2018

Find Out How It Performed
With 726,088 Visitors
Screen: Product

  • Measured by successful form submits on next page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

The Same Pattern Was Also Tested Here

  • Test 76
  • Tested on by Jakub Linowski
  • Feb 01, 2017

Find Out How It Performed
With 11,330 Visitors
Screen: Home & Landing

  • Measured by successful email signups

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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