Pattern #2: Icon Labels

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Icon Labels
  1. Show icon labels

    To make the icons less ambigous, this pattern suggests to augmented them with textual labels.

Median Effects

?

Engagement

Ex: Any Action / Visit

(6 tests)

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(2 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #2: Icon Labels
Was Tested On Diamondcandles.com by Peep Laja

  • Test 190
  • Tested on Diamondcandles.c... by   Peep Laja
  • Jul 26, 2018

Find Out How It Performed
With 95,776 Visitors
Screen: Sitewide
Devices: Mobile

  • Measured by sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by clicks on menu

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed
Screen: Navigation
Devices: Mobile

  • Measured by calls being made

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Get Access To See The Test Results Now

  • Test 191
  • Tested on Diamondcandles.c... by   Peep Laja
  • Jul 26, 2018

Find Out How It Performed
With 96,195 Visitors
Screen: Sitewide
Devices: Mobile

  • Measured by sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by clicks on menu

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 16
  • Tested on Caffeineinformer... by   James Foster
  • Jul 01, 2016

Find Out How It Performed
Screen: Home & Landing
Devices: Mobile

  • Measured by clicks on button

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 17
  • Tested on Caffeineinformer... by   James Foster
  • Jul 01, 2016

Find Out How It Performed
Screen: Home & Landing
Devices: Mobile

  • Measured by clicks on button

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 18
  • Tested on Caffeineinformer... by   James Foster
  • Jul 01, 2016

Find Out How It Performed
Screen: Home & Landing
Devices: Mobile

  • Measured by clicks on button

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

This is a retest of Test017 with a lengthier testing duration.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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