Pattern #20: Canned Response

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Canned Response

Pattern Properties

  1. Add: Textarea Field Fewer Form Fields

    Counter intuitively, in this pattern we actually show a big textarea field and position it as the first one.

  2. Add: First Person Copy With Past Choice Smart Defaults

    The textarea field is then defaulted with a custom message written in the first person. As the second sentence, a previously made choice (by the user) is surfaced. This could be some particular item or product that users showed interest in on previous screens. This is meant to increase relevancy of the message.

  3. Add: Response Reassurance

    Finally, the last sentence explicitly mentions that the user is expecting a response followed by a "thank you". This increases the feeling that the user will receive a response and removes the risk of rejection (from investing effort into filling out the form and not hearing back).

Pattern #20: Canned Response
Was Tested On Reverb.com by Nicholas Evans

  • Test 147
  • Tested on Reverb.com by Nicholas Evans
  • Jan 25, 2018

Find Out How It Performed
With 40,229 Visitors
Screen: Product

  • Measured by sales from offers & direct buys

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by offers started

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

The Same Pattern Was Also Tested Here

  • Test 128
  • Tested on Acousticalsurfac... by Nina Bayatti
  • Dec 02, 2017

Find Out How It Performed
With 2,951 Visitors
Screen: Signup

  • Measured by successful form submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 100
  • Tested on Vivareal.com.br by Rodrigo Maués
  • Aug 01, 2017

Find Out How It Performed
With 203,704 Visitors
Screen: Product
Devices: Mobile

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 112
  • Tested on Glass.net by Mark Freedle
  • Jul 14, 2017

Find Out How It Performed
With 13,197 Visitors
Screen: Quote

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to next screen

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 109
  • Tested on 3dhubs.com by Rob Draaijer
  • Jun 01, 2017

Find Out How It Performed
With 4,005 Visitors
Screen: Quote

  • Measured by placed quotes

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 85
  • Tested on Vivareal.com.br by Rodrigo Maués
  • Mar 01, 2017

Find Out How It Performed
With 102,331 Visitors
Screen: Product

  • (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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