Pattern #21: What It's Worth

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
What It's Worth

Pattern Properties

  1. Add: Higher Price Point Reference Anchoring

    Sometimes the real value of a product of service is actually higher than the shown selling price. As an example, the product might be discounted or bundled with other products. In such situations, this patterns suggests to show the higher value amount (crossed out) beside the selling price in order to communicate to customers what it's really worth.

  • Test 117
  • Tested on Ssdnodes.com by Matt Connor
  • Oct 02, 2017

Find Out How It Performed
With 4,000 Visitors
Screen: Shopping Cart

  • Measured by visits to a thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to next step of checkout

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 88
  • Tested on Ssdnodes.com by Matt Connor
  • Mar 31, 2017

Find Out How It Performed
Screen: Shopping Cart

  • Measured by checkout page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 2
  • Tested on Wpallimport.com by Louis Reingold
  • Jan 01, 2016

Find Out How It Performed
With 7,009 Visitors
Screen: Pricing

  • Measured by visits to post-thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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Access to All 74 Patterns Based on 141 Tests

Total sample size of all tests is based on 16,427,820 visitors - that's a lot of testing time

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