Pattern #21: What It's Worth
Was Tested On Ssdnodes.com

Pattern Author: Jakub Linowski of Goodui.org

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What It's Worth

  1. 1. Add Higher Price Point Reference

Was Tested Here With 4,000 Visitors

Screen: Shopping Cart
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The Same Pattern Was Also Tested Here:

Was Tested Here

Screen: Shopping Cart
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B

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Was Tested Here With 7,009 Visitors

Screen: Pricing
A

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Variation Screenshot
& Tested Effects
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B

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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