Pattern #24: Visible Response Time

Pattern Author: Rodrigo Maués - Global UX Design Lead @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Visible Response Time

Pattern Properties

  1. Add: Response Time Indication Reassurances

    The pattern suggests to show a response time where people might expect a human interaction (ex: people trying to qualify as leads or waiting to receive a quote). An average time can be used and the time can be bolded for greater visibility. Sometimes a response rate can also be shown in addition to the response time.

  • Test 97
  • Tested on 3dhubs.com by Rob Draaijer
  • May 03, 2017

Find Out How It Performed
With 13,441 Visitors
Screen: Search Results

  • Measured by orders placed

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by company page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

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  • Test 102
  • Tested on Vivareal.com.br by Rodrigo Maués
  • May 02, 2017

Find Out How It Performed
With 250,533 Visitors
Screen: Product

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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