Pattern #25: Nagging Results
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
The pattern begins by showing a large number of search results of which only a smaller set is displayed initially (as with many other search results; ex. 10 to 20 results per screen).
The Nag Curiosity
Once a user reaches the bottom of the screen, instead of showing pagination, the lowest result is partially covered with a call to action. This is the start of “the nag” which contains: a high contrast background area, a benefit headline promising the remainder of the results, a call to action button and three reassurances. only after performing this action does the nag disappear and the remaining results are shown.
Floating Interaction Repetition
After reaching the bottom, the call-to-action also begins to stick or float - hence if users scroll back up it still maintains its visibility (while still allowing access to the initial search results).
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.