Pattern #26: Cart Reminder

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Cart Reminder
  1. Add: Product Nudge Recognition

    After a person adds a product to their cart they might not be ready to purchase just then. This pattern reminds people of what they have added to cart. The reminder is shown site-wide on top level pages (home and product level), during the same session or on return visits. The reminder links to the individual products and allows a quick resume.

  2. Add: Expandable Products

    To allow for the reminder of multiple products that might have been abandoned, an additional expanded state shows such products in a list form.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

  • Test 35
  • Tested on An Anonymous Site
  • Apr 01, 2016

Find Out How It Performed
With 37,741 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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