Pattern #27: More For Less Headline

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Find Out If This Pattern Might Win Or Lose Based On 3 Test Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

More For Less Headline

Pattern Properties

  1. Add: High Numerical Value Anchoring

    This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).

  2. Add: Lower Price Point Anchoring

    The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.

Pattern #27: More For Less Headline
Was Tested On Examine.com by Martin Wong

  • Test 144
  • Tested on Examine.com by Martin Wong
  • Jan 14, 2018

Was Tested Here With 15,542 Visitors

Screen: Product
A

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B

The Same Pattern Was Also Tested Here:

  • Test 142
  • Tested on Streamlineicons.... by Vincent Le moign
  • Jan 13, 2018

Was Tested Here

Screen: Product
A

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Variation Screenshot
& Tested Effects
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B

  • Test 37
  • Tested on Onlinefaxes.com by Jaymie Friesen
  • Apr 09, 2016

Was Tested Here With 21,822 Visitors

Screen: Home & Landing
A

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Variation Screenshot
& Tested Effects
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B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
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