Pattern #29: Surfaced Content

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Surfaced Content

Pattern Properties

  1. Add: Quality Content

    This pattern starts by showing a reference to top content, such as blog post or educational articles. It provides readers with an option to further educate themselves with a problem/solution while building trust.

  2. Add: Visible Call To Action

    The content articles should have a visible call to action somewhere at the end that’s consistent with the message on the previous page.

  • Test 93
  • Tested on Examine.com by Martin Wong
  • Aug 01, 2017

Find Out How It Performed
With 102,416 Visitors
Screen: Home & Landing

  • Measured by visits to post-purchase thank you

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to any nutrition article page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 12
  • Tested on Covenanteyes.com by Nicole Morris
  • Dec 01, 2015

Find Out How It Performed
With 26,652 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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