Pattern #30: Authentic Photos

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Authentic Photos

Pattern Properties

  1. Add: Real Photos Authenticity

    This pattern conveys authenticity with the use of real and authentic photos. The photos can be of staff, products (taken by customers), or outcomes as a result of a service.

  • Test 63
  • Tested on by Doug Baltman
  • Jan 01, 2017

Find Out How It Performed
Screen: Product

  • Measured by visits to checkout

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)


Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 74 Patterns Based on 135 Tests

Total sample size of all tests is based on 16,308,319 visitors - that's a lot of testing time

  • Annual Billing — Save 17%
  • Monthly Billing

Order Now

$1200 / mo $1000 / mo

Unlimited User Accounts

License to use the data for unlimited users.
Users can also join discussions.

+2 Coaching Calls / mo

Guidance on testing ideas, strategy and analysis.


Order Now

$120 / mo$100 / mo

5 User Accounts

License to use the data for up to 5 users.
Users can also join discussions.


Order Now

$60 / mo $50 / mo

1 User Account

License to use the data for 1 user.
Users can also join discussions.


Access To All Tests

Get access to all tests data and patterns that we already published.

5+ New Tests Each Month

We publish about 5 new A/B tests each month as we obtain new test data.

Cancel Anytime

If you find that Fastforward isn't for you, you can cancel at any time.

100% Secure Payment with Visa