Pattern #36: More Results

Pattern Author: Rodrigo Maués - Global UX Design Lead @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
More Results
  1. Add: More Results Choice

    This pattern simply suggests to show more results on a listing page.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Find Out How It Performed
Screen: Home & Landing

  • Measured by page views by user

  • Measured by clicks per user

In this experiment, the carousel items were increased from 12 to 16.

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Find Out How It Performed
With 2,452,622 Visitors
Screen: Listing

  • Measured by successful lead form submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to any property page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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