Pattern #42: Countdown Timer

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Countdown Timer

Pattern Properties

  1. Add: Countdown Timer Urgency

    Show a timer rolling backwards which communicates how much time remains before a given action should be taken. It's probably good practice that the shown urgency is authentic and not just made up.

  • Test 138
  • Tested on Trydesignlab.com by Daniel Shapiro
  • Dec 22, 2017

Find Out How It Performed
With 2,258 Visitors
Screen: Checkout

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to billing screen

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 136
  • Tested on Missetam.nl by Marlies Wilms Floet
  • Dec 18, 2017

Find Out How It Performed
Screen: Product

  • Measured by successful sales

Get Access To Full Test Results

  • Test 127
  • Tested on Glass.net by Mark Freedle
  • Nov 23, 2017

Find Out How It Performed
With 61,034 Visitors
Screen: Listing

  • Measured by final quote submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visit to next confirmation step

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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