Pattern #42: Countdown Timer
Was Tested On Missetam.nl

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

See Version A & The Result

Learn How Often This Pattern Won Or Lost, By How Much And Where.

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Countdown Timer

  1. 1. Add Countdown Timer

  • Test 136
  • Tested on   Missetam.nl   by Behave.org
  • Dec 18, 2017

Maybe It Worked Here

Screen: Product
  • Measured by successful sales

Source: www.behave.org/case-study/the-count-is-on/

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.


The Same Pattern Was Also Tested Here:

Was Tested Here With 2,258 Visitors

Screen: Checkout
A

See The
Variation Screenshot
& Tested Effects
(Visible To Members) See what exactly was tested with what effects.

B

Get Access To See The Complete Set

  • Test 127
  • Tested on   Glass.net   by Mark Freedle
  • Nov 23, 2017

Was Tested Here With 61,034 Visitors

Screen: Search Results
A

See The
Variation Screenshot
& Tested Effects
(Visible To Members) See what exactly was tested with what effects.

B

Get Access To See The Complete Set

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 44 Patterns Based on 75 Tests

Total sample size across all tests is 11,689,452 visitors - that's a lot of testing to do on your own :)

  • See the exact implementation of each test with Version B screenshots
  • See the effect from each test with shallow & deep metrics
  • Predict the impact of each pattern with summary median effects and repeatability
  • See what other reader's interpretations as to why these tests worked or didn't
  • Get new patterns and tests each month as we publish new results
  • Billed Annually
    2 Months Free
  • Billed Monthly
    30 Day Money Back
Company

License to share and use the data with everyone at your company.

$200 / month
$2400 paid upfront

Get Access

Team

License to share and use the data with up to 5 people.

$100 / month
$1200 paid upfront

Get Access

Solo

License to share and use the data for 1 individual.

$50 / month
$600 paid upfront

Get Access

Company Wide Access + Coaching

We'll personally guide you with: test design + idea roadmapping + weekly coaching
+ License to share and use the data with everyone at your company

Get Access With Coaching $2900 / month  |  Learn More