Pattern #45: Benefit Bar

Pattern Author: Viljo Vabrit - Managing Director @ ConversionXL Agency

Find Out If This Pattern Might Win Or Lose Based On 2 Test Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Benefit Bar

Pattern Properties

  1. Add: Above The Fold Bar Attention Grabs

    The idea is to start off by showing a full width bar that is visible above the fold.

  2. Add: Benefits Benefits

    The bar container is then populated with 2-4 benefits or reassurances. These are answers to commonly asked customer questions or pain points. These may refer to concerns about shipping, delivery, ratings or any active bonuses. (Viljo highly recommends to use qualitative research to uncover these from real customers).

  3. Add: Specific Descriptions

    Last but not least, an element of specifity is added with short but detailed descriptions for each of the benefits. Ex: if free shipping is offered, it's important to clarify under which conditions this becomes true.

Pattern #45: Benefit Bar
Was Tested On Normanrecords.com by Nathon Raine

  • Test 150
  • Tested on Normanrecords.co... by Nathon Raine
  • Feb 07, 2018

Was Tested Here With 120,700 Visitors

Screen: Home & Landing
A

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B

The Same Pattern Was Also Tested Here:

  • Test 151
  • Tested on Mamaearth.ca by Michael Bernstein
  • Feb 08, 2018

Was Tested Here With 1,614 Visitors

Screen: Checkout
A

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Variation Screenshot
& Tested Effects
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B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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