Pattern #45: Benefit Bar

Pattern Author: Viljo Vabrit - Managing Director @ ConversionXL Agency

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Benefit Bar

Pattern Properties

  1. Add: Above The Fold Bar Attention Grabs

    The idea is to start off by showing a full width bar that is visible above the fold.

  2. Add: Benefits Benefits

    The bar container is then populated with 2-4 benefits or reassurances. These are answers to commonly asked customer questions or pain points. These may refer to concerns about shipping, delivery, ratings or any active bonuses. (Viljo highly recommends to use qualitative research to uncover these from real customers).

  3. Add: Specific Descriptions

    Last but not least, an element of specifity is added with short but detailed descriptions for each of the benefits. Ex: if free shipping is offered, it's important to clarify under which conditions this becomes true.

Pattern #45: Benefit Bar
Was Tested On Radhabeauty.com by Viljo Vabrit

  • Test 180
  • Tested on Radhabeauty.com by Viljo Vabrit
  • Jun 03, 2018

Find Out How It Performed
With 17,926 Visitors
Screen: Sitewide
Devices: Mobile

  • Measured by completed sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

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The Same Pattern Was Also Tested Here:

  • Test 168
  • Tested on Akademiafotograf... by Grzegorz Jancewicz
  • Apr 23, 2018

Find Out How It Performed
With 4,302 Visitors
Screen: Listing

  • Measured by course enrollments

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by any course page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 151
  • Tested on Mamaearth.ca by Michael Bernstein
  • Feb 08, 2018

Find Out How It Performed
With 1,614 Visitors
Screen: Checkout

  • Measured by thank you page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by next page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 150
  • Tested on Normanrecords.co... by Nathon Raine
  • Feb 07, 2018

Find Out How It Performed
With 120,700 Visitors
Screen: Home & Landing

  • (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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