Pattern #49: Above The Fold Call To Action

Pattern Author: Daniel Shapiro - Co-Founder @ Designlab

Find Out If This Pattern Might Win Or Lose Based On 2 Test Results

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Above The Fold Call To Action

Pattern Properties

  1. Add: Visible Call To Action Repetition

    Make sure to show a call to action visibly in the center of the screen, above the fold. Could be placed under a headline or intro paragraph.

Pattern #49: Above The Fold Call To Action
Was Tested On Goodui.org by Jakub Linowski

  • Test 146
  • Tested on Goodui.org by Jakub Linowski
  • Jan 25, 2018

Was Tested Here With 848 Visitors

Screen: Home & Landing
Devices: Desktop, Mobile
A

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B

The Same Pattern Was Also Tested Here:

  • Test 141
  • Tested on Trydesignlab.com by Daniel Shapiro
  • Jan 05, 2018

Was Tested Here With 5,789 Visitors

Screen: Product
A

See The
Variation Screenshot
& Tested Effects
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B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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