Pattern #51: Learn More Or Purchase
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Add: Two Options
The pattern relates to a page which lists a single or multiple products or services. For each given product, two calls to actions are shown: a "learn more" and a "purchase" button. This way, if a potential customer is ready to buy, a shortcut is offered.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.