Pattern #51: Shortcut Buttons

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Shortcut Buttons

Pattern Properties

  1. Add: Shortcut Option Bypassing Steps Smaller Commitments

    The pattern suggests to offer a shortcut option that allows users to bypass additional steps. This can apply to bypassing landing pages and going straight to a checkout screen. Or this same pattern can also bypass a series of questions and shortcut to a final signup screen.

  • Test 193
  • Tested on Yummly.com by Marcos Ciarrocchi
  • Aug 07, 2018

Find Out How It Performed
With 1,335,347 Visitors
Screen: Signup
Devices: Desktop, Mobile

  • Measured by post signups page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 139
  • Tested on Examine.com by Martin Wong
  • Jan 04, 2018

Find Out How It Performed
With 18,620 Visitors
Screen: Pricing

  • Measured by actual sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by checkout page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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