Pattern #51: Learn More Or Purchase
Was Tested On by Martin Wong

Pattern Author: Jakub Linowski - Founder & Editor @

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  1. 1. Add Two Options

  • Test 139
  • Tested on   by Martin Wong
  • Jan 04, 2018

Was Tested Here With 18,620 Visitors

Screen: Pricing

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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