Pattern #51: Learn More Or Purchase

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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-3
-2
-1
0
+1
+2
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Almost Certain Winner
Learn More Or Purchase

Pattern Properties

  1. Add: Two Options

    The pattern relates to a page which lists a single or multiple products or services. For each given product, two calls to actions are shown: a "learn more" and a "purchase" button. This way, if a potential customer is ready to buy, a shortcut is offered.

Pattern #51: Learn More Or Purchase
Was Tested On Examine.com by Martin Wong

  • Test 139
  • Tested on Examine.com by Martin Wong
  • Jan 04, 2018

Find Out How It Performed
With 18,620 Visitors
Screen: Pricing

  • Measured by actual sales

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by checkout page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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