# Pattern #52: How It Works

### Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
1. #### Add: Sequence Of Explained Steps Explaining

This pattern aims to explain what a user ought to do in order to accomplish a goal. The assumption is that knowing each step is important and has value.

## Median Effects

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Engagement

Ex: Any Action / Visit

?

Conversions

(2 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

# Pattern #52: How It WorksWas Tested On Trydesignlab.com by Will Anderson

## Find Out How It Performed With 33,802 Visitors Screen: Home & Landing Devices: Desktop, Mobile

• Measured by course enrolments (paid)

(?)% Converted ((?) of (?) visits)
(?)% Converted ((?) of (?) visits)

• Measured by completed signups

(?)% Converted ((?) of (?) visits)
(?)% Converted ((?) of (?) visits)

## The Same Pattern Was Also Tested Here

• Test 23
• Tested on Checkineasy.com by Justin Baer
• Oct 01, 2015

## Find Out How It Performed With 4,743 Visitors Screen: Home & Landing

• Measured by visits to post-signup

(?)% Converted ((?) of (?) visits)
(?)% Converted ((?) of (?) visits)

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

# Avoid What Failed & Repeat What Worked With Access to All 91 Patterns Based on 175 Tests

Total sample size of all tests is based on 21,050,098 visitors - that's a lot of testing time

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