Pattern #53: Problem-Solution Headline

Pattern Author: Niels Hapke - CEO @ Kenhub

Find Out If This Pattern Might Win Or Lose Based On 1 Test Results

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Problem-Solution Headline

Pattern Properties

  1. Add: Problem Statement

    The first part of the headline starts off with a real problem framed as an undesirable negative.

  2. Add: Solution Statement Benefits

    The second part of the headline contiunes with a positive solution, tying in the product, service or value proposition.

Pattern #53: Problem-Solution Headline
Was Tested On Kenhub.com by Niels Hapke

  • Test 148
  • Tested on Kenhub.com by Niels Hapke
  • Feb 01, 2018

Was Tested Here With 49,448 Visitors

Screen: Home & Landing
A

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B

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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