Pattern #56: Hover Button
Pattern Author: Rodrigo Maués - Global UX Design Lead @ Anheuser-Busch InBev
Remove: Buttons Or Calls To Action
The pattern first requires any calls to action or buttons to be hidden from repeating search result listings.
Add: OnHover Buttons Attention Grabs
Calls to actions or buttons are only shown during an onhover event on a listing component.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.