Pattern #59: Inverted Or Consistent Button Styles

Pattern Author: Nicholas Evans - Director of UX @ Reverb

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Inverted Or Consistent Button Styles

Pattern Properties

  1. Consistent Button Styles Consistency

    The pattern suggests to use consistent button styles instead of mixed or inverted styles. A consistent button style looks the same across a complete page. Alternatively, a mixed use button style breaks away from this convention. For example, the A version on the left has inverted colors bringing more attention to the background itself than the button.

Pattern #59: Inverted Or Consistent Button Styles
Was Tested On Reverb.com by Nicholas Evans

  • Test 154
  • Tested on Reverb.com by Nicholas Evans
  • Feb 20, 2018

Find Out How It Performed
With 725,114 Visitors
Screen: Product
Devices: Desktop, Mobile

  • Measured by successful form submits on next page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 74 Patterns Based on 135 Tests

Total sample size of all tests is based on 16,308,319 visitors - that's a lot of testing time

  • Annual Billing — Save 17%
  • Monthly Billing
Guided

Order Now

$1200 / mo $1000 / mo


Unlimited User Accounts

License to use the data for unlimited users.
Users can also join discussions.

+2 Coaching Calls / mo

Guidance on testing ideas, strategy and analysis.

Team

Order Now

$120 / mo$100 / mo


5 User Accounts

License to use the data for up to 5 users.
Users can also join discussions.

Solo

Order Now

$60 / mo $50 / mo


1 User Account

License to use the data for 1 user.
Users can also join discussions.

ALL PLANS COME WITH

Access To All Tests

Get access to all tests data and patterns that we already published.

5+ New Tests Each Month

We publish about 5 new A/B tests each month as we obtain new test data.

Cancel Anytime

If you find that Fastforward isn't for you, you can cancel at any time.

100% Secure Payment with Visa