Pattern #6: Customer Star Ratings

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Customer Star Ratings

Pattern Properties

  1. Customer Reviews Social Proof

    The patterns suggests to show a summary of customer reviews summed up with a star rating (or average number out typically ranked out of 5). Other elements which can be shown beside a customer review may include: a customer’s name, recency time stamp, the review itself, a badge/logo of the reviewer source and positive/negative review counts. It seems that the more information which is shown along with the review (similar to testimonials), the more credible and authentic the review may be perceived.

Pattern #6: Customer Star Ratings
Was Tested On Yummly.com by Marcos Ciarrocchi

  • Test 182
  • Tested on Yummly.com by Marcos Ciarrocchi
  • Jun 12, 2018

Find Out How It Performed
With 673,296 Visitors
Screen: Listing
Devices: Desktop

  • Measured by recipe page opens

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

  • Test 53
  • Tested on An Anonymous Site
  • Aug 01, 2015

Find Out How It Performed
With 117,360 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by adds to cart

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

  • Test 43
  • Tested on Embracepetinsura... by Matt Aster
  • Aug 01, 2015

Find Out How It Performed
With 69,436 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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