Pattern #61: Local Headline

Pattern Author: Rob Draaijer - Growth @3DHubs

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Local Headline
  1. Local Reference Reassurances

    Use a headline which invokes locality. This could be as simple as using the word "Local". Such copy reassures to the visitor that the site is relevant to them and they will be served.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Find Out How It Performed
With 20,274 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by orders placed

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to Browse service listing

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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Total sample size of all tests is based on 21,050,098 visitors - that's a lot of testing time

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