Pattern #61: Local Headline
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Local Reference Reassurances
Use a headline which invokes locality. This suggests that wherever the person visiting the site resides, they may be served, or the content will be relevant to them as well.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.