Pattern #63: Trust Seals

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Trust Seals

Pattern Properties

  1. Security & Trust Elements Reassurances

    This pattern suggests to communicate trust and security elements on a checkout screen. Some of the possible ways include: SSL references, security badges, and/or credit card & payment method brand elements.

  • Test 171
  • Tested on Sjvc.edu by Phillip Barnes
  • Apr 27, 2018

Find Out How It Performed
With 1,197 Visitors
Screen: Signup
Devices: Desktop, Mobile

  • Measured by for submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 158
  • Tested on Kenhub.com by Niels Hapke
  • Mar 11, 2018

Find Out How It Performed
With 3,516 Visitors
Screen: Checkout

  • Measured by thank you page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

  • Test 159
  • Tested on Swimsuitsforall.... by Devesh Khanal
  • Mar 11, 2018

Find Out How It Performed
With 66,919 Visitors
Screen: Checkout

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

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  • Test 51
  • Tested on Menufy.com by Aleksandr Elesev
  • Oct 20, 2016

Find Out How It Performed
With 14,269 Visitors
Screen: Checkout
Devices: Desktop, Mobile

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

A
B

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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