Pattern #64: Tunnelled Funnel
Pattern Author: Justin Brock - Strategic Digital Marketing Manager @ Bomgar
Removing Headers Or Footers Choice
This pattern suggests to remove most header and footer links that might be acting as a distraction. This way only the steps and actions for a particualr funnel remain visible.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.