Pattern #64: Tunnel

Pattern Author: Vlad Malik - UI Analyst & Designer @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Tunnel

Pattern Properties

  1. Removing Headers Or Footers Choice

    This pattern suggests to remove most header and footer links that might be acting as a distraction. This way only the steps and actions for a particular funnel or form fields remain visible.

  • Test 165
  • Tested on Bomgar.com by Lee Elkins
  • Apr 04, 2018

Find Out How It Performed
With 7,191 Visitors
Screen: Signup
Devices: Desktop

  • Measured by step 3 visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to next step

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

Avoid What Failed & Repeat What Worked With
Access to All 81 Patterns Based on 159 Tests

Total sample size of all tests is based on 19,725,902 visitors - that's a lot of testing time

  • Annual Billing — Save 17%
  • Monthly Billing
Guided

Order Now

$12,000 / year


Unlimited User Accounts

License to use the data for unlimited users.

+2 Coaching Calls / mo

Guidance on testing ideas, strategy and analysis.

Team

Order Now

$1200 / year


5 User Accounts

License to use the data for up to 5 users.

Solo

Order Now

$600 / year


1 User Account

License to use the data for 1 user.

All Plans Come With

Access To All Tests

Get access to all tests data and patterns that we already published.

5+ New Tests Each Month

We publish about 5 new A/B tests each month as we obtain new test data.

Cancel Anytime

If you find that Fastforward isn't for you, you can cancel at any time.

100% Secure Payment with Visa