Pattern #77: Ghost Buttons

Pattern Author: Luke Hay - Conversion Services Director @ Fresh Egg

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Ghost Buttons

Pattern Properties

  1. Ghost Button Contrast

    The idea with ghost buttons is to use a transparent fill along with a button border (instead of a color filled button). But does this popular style have a positive or negative impact?

Pattern #77: Ghost Buttons
Was Tested On Freshegg.co.uk by Luke Hay

  • Test 199
  • Tested on Freshegg.co.uk by Luke Hay
  • Sep 13, 2018

Find Out How It Performed
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by clicks on any of the primary buttons

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SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

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