Pattern #92: Already Viewed Label

Pattern Author: Vinicius Barros Peixoto - SEO & Growth Product Manager at VivaRealBrasil

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
Already Viewed Label
  1. Viewed Labels Explaining

    The pattern suggests to show labels to list items that have been viewed or clicked on by the user.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #92: Already Viewed Label
Was Tested On Vivareal.com.br by Vinicius Barros Peixoto

Find Out How It Performed
With 2,452,026 Visitors
Screen: Listing
Devices: Mobile

  • Measured by leads captured

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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