9 Shopping Cart Patterns

Only Members see which patterns tend to win or lose and by how much (based on tests).

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Pattern #1: No Coupon Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests And A +2.75 Repeatability This Pattern Will Likely Win With A 13.3% Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout
Full Preview

Pattern #3: Fewer Form Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing
Editor's Pick

Pattern #4: Testimonials

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout

Pattern #9: Multiple Steps

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
  • Effort: Days
  • Screens: Checkout, Shopping Cart, Listing, Product

Pattern #21: What It's Worth

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Pricing

Pattern #64: Tunnel

By Vlad Malik · UI Analyst & Designer @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
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Almost Certain Winner
  • Effort: Hours
  • Screens: Signup

Pattern #65: Add More For Free Shipping

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Shopping Cart, Checkout

Pattern #66: Complementary Upsell

By Devesh Khanal · Founder & CEO of Growthrock.co

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-1
0
+1
+2
+3
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Almost Certain Winner
  • Effort: Hours
  • Screens: Shopping Cart, Product, Checkout

Pattern #67: Currency & Taxes

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout

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