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MOST RECENT TESTS

Test #531 on Aboalarm.de by Katharina Lay   May 03, 2024 Desktop Mobile Checkout

Katharina Lay Tested Pattern #128: Standard Or Superscript Price Format In Test #531 On Aboalarm.de

In this experiment, the font of the euro cents amount was made smaller. Additional copy was also added underneath the price reinforcing that tax was already included in the price. Impact on transactions was measured.

Test #515 on by Jakub Linowski   Jan 31, 2024 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515

In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.

Test #512 on Snocks.com by Melina Hess   Jan 17, 2024 Mobile Product

Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com

In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed reach cart amount to earn the free shipping eligibility. 

Test #504 on Volders.de by Michal Fiech   Nov 17, 2023 Desktop Mobile Pricing

Michal Fiech Tested Pattern #113: More Or Fewer Plans In Test #504 On Volders.de

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #478 on Estilomma.com by José Álvarez   Jun 14, 2023 Mobile Global

José Álvarez Tested Pattern #130: Visible Or Hidden Offer Pages In Test #478 On Estilomma.com

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

Test #463 on Volders.de by Daria Kurchinskaia   Mar 25, 2023 Desktop Checkout

Daria Kurchinskaia Tested Pattern #115: Pricing Comparison Table In Test #463 On Volders.de

This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.

Test #462 on by Jakub Linowski   Mar 24, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462

In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.

Test #448 on Zapimoveis.com.br by Vinicius Barros Peixoto   Dec 30, 2022 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #448 On Zapimoveis.com.br

In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover. 

Test #434 on Learnwithhomer.com by Stanley Zuo   Sep 30, 2022 Mobile Signup

Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com

In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.

Test #431 on Volders.de by Daria Kurchinskaia   Sep 23, 2022 Desktop Mobile Pricing

Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.

Test #420 on Designlab.com by Daniel Shapiro   Jul 12, 2022 Desktop Mobile Product

Daniel Shapiro Tested Pattern #115: Pricing Comparison Table In Test #420 On Designlab.com

In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.

This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.

Test #413 on by Jakub Linowski   May 26, 2022 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413

Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).

Test #408 on by Jakub Linowski   Apr 29, 2022 Desktop Mobile Product

Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408

Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.  

Test #407 on Snocks.com by Melina Hess   Apr 22, 2022 Desktop Mobile Product

Melina Hess Tested Pattern #125: Unit Prices In Test #407 On Snocks.com

Here is an experiment with an added "price per pair" in the context of products with multiple items (packs).A high contrast badge-like copy was appended underneath the price which translates to "only $X per item". Impact on sales was measured.

Test #406 on Chaos.com by Velin Penev   Apr 12, 2022 Desktop Mobile Product

Velin Penev Tested Pattern #112: Lower Price Frames In Test #406 On Chaos.com

In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured. 

Test #394 on Chaos.com by Velin Penev   Jan 29, 2022 Desktop Product

Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com

In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.

Test #393 on Snocks.com by Melina Hess   Jan 19, 2022 Mobile Shopping Cart

Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393 On Snocks.com

This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.

Test #386 on Learnwithhomer.com by Stanley Zuo   Nov 29, 2021 Desktop Pricing

Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #386 On Learnwithhomer.com

In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.