The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".
Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Ronny Kohavi Tested Pattern #36: More Results In Test #205 On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Luke Hay Tested Pattern #77: Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.