Pattern #40: Blurred Product Background

Pattern #40  Tested 5 timesFirst tested by Mike Smith Recently tested by Katharina Lay on Nov 07, 2024

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Blurred Product Background (Variant A) Blurred Product Background (Variant B)

Expected Median Effects Of B

X.X%

Progression

(1 tests)

-

Leads

X.X%

Signups

(4 tests)

-

Engagement

X.X%

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

X.X%

ANY PRIMARY

(5 tests)

All 5 tests meta-analyzed: +X.X% combined effect (p-val X.XXXX)

60.7% of 90% cumulative power target at 2% MDE from 5 tests Help replicate this with an A/B test

90%
↓
5.1% 9.8% 6.8% 19.3% 39%
Signup 5 tests: X%

Tested on

Tests

Pattern #40: Blurred Product Background
Was Tested On Yummly.com by Kimberly Cheung

Replaced

Isolated

Test # 206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Test link

Find Out How It Did With 138,106 Visitors

  • Measured by clicks on any element

  • Measured by completed registrations

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Blurred Product Background - Variant A A
Blurred Product Background - Variant B B
Signup
Statistical Power by Minimum Detectable Effect
5%0.5%
7.9%1%
19.3%2%
77.4%5%
80%5.2%
99.9%10%
99.9%15%
99.9%20%

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 561 on Aboalarm.de by Katharina LayKatharina Lay Nov 07, 2024 Test link

Find Out How It Did With 135,618 Visitors

  • Measured by completed all form steps

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Blurred Product Background - Variant A A
Blurred Product Background - Variant B B
Signup
Statistical Power by Minimum Detectable Effect
6%0.5%
13.2%1%
39%2%
80%3.3%
98.7%5%
99.9%10%
99.9%15%
99.9%20%

In this experiment, as a multi-step sign up funnel launched as a modal, there was a different treatment of the background. In the A version the background was a flat color, whereas in the B version the background used a transparent opacity to show through the landing page underneath. Impact on sign ups was measured.

Get Access To See The Test Results

Replaced

Isolated

Test # 198 on Bomgar.com by Lee ElkinsLee Elkins Sep 03, 2018 Test link

Find Out How It Did With 1,893 Visitors

  • Measured by complete signups

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Blurred Product Background - Variant A A
Blurred Product Background - Variant B B
Signup Paid
Statistical Power by Minimum Detectable Effect
3%0.5%
4.2%1%
6.8%2%
21.3%5%
64.6%10%
80%12%
94%15%
99.7%20%

Get Access To See The Test Results

Replaced

Isolated

Test # 126 on Rollbar.com by Mike SmithMike Smith Nov 22, 2017 Test link

Find Out How It Did With 2,205 Visitors

  • Measured by successful form submissions

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Blurred Product Background - Variant A A
Blurred Product Background - Variant B B
Signup
Statistical Power by Minimum Detectable Effect
3%0.5%
3.6%1%
5.1%2%
12.4%5%
35.9%10%
66.4%15%
80%17.7%
88.5%20%

Get Access To See The Test Results

Replaced

Isolated

Test # 32 on Over-blog.com by Tael PinaultTael Pinault Apr 20, 2016 Test link

Find Out How It Did With 7,233 Visitors

  • Measured by form submits

  • XX.X% (XXX successes out of XXX,XXX visitors)
  • XX.X% (XXX successes out of XXX,XXX visitors)
Zoom In
Blurred Product Background - Variant A A
Blurred Product Background - Variant B B
Signup
Statistical Power by Minimum Detectable Effect
4%0.5%
5.2%1%
9.8%2%
38.1%5%
80%8.5%
91%10%
99.9%15%
99.9%20%

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.