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Evidence #73: List Of Benefits

Tagged As: Insight

Thanks to Henry Dillon from theorytestpro.co.uk for sharing Evidence Test #73. In the test, we reorganized a paragraph of text into a bullet style which led to a possible increase in leads.

What Can We Learn From This Test?

The dashboard variation resulted with a possible +26% increase to leads (measured with visits to a driving instructor page). Here are some reason why it might have worked:


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Posted by Jakub Linowski on Mar 21, 2017

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