GoodUI DATASTORIES
Learn from our best A/B tests right now because we know that quality tests take precious weeks. Use our reliable insights & transparent process to increase:
Leads Trial Sign-ups Sales & Purchases Click-throughs
Revenue Quotes Any Other Conversions


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Inside Issue #15 Failures, Retesting And 1 Winning Checkout
Learn how we increased Purchases by +17% with retesting and quite a few failed variations.
We returned to the Checkout Page to see if we could lift the purchase rate even more. This time, we decided to test a wider range of smaller changes. The idea was to see if we could uncover more specific best practices as well as things to avoid on checkout pages. As we tried out these small scale changes, many failed - most in fact. Some variations showed a negative effect with a handful also becoming insignificant. One variation however did break through into the green and here is its story.
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Not Everyone Has The Time To Run A Reliable Test
Surely, one of the best ways to optimize your online business is to experiment with A/B tests. After all, you can only improve what you can measure. However, tests may take weeks or months of waiting and thousands of unique visitors to get good data. Some businesses will cut corners and act on misleading or insignificant results which can actually backfire and hurt your numbers. Instead, Datastories come with proper sample sizes, and multiple variations worth $1000's in design, implementation and analysis efforts alone. Know that the high quality results we share with you are repeatable and ones which you can rely on to guide your business.


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All Of Our Test Data Is Fully Transparent
We don't shy away from being honest in our reporting of test results. Always striving for high reusability, we start off by communicating clearly the primary and secondary goals of each test, including the exact way those are measured. On each experiment we also always share sample sizes, absolute conversion data and ranges for each variation so that you can assess how valid the effect really is. Finally, in our elaborate data tables we also do calculate and color code significance levels with p-values for you. It's just one additional input that can be used to decide whether to implement a winner or not. We also cover testing setup & strategies and our reflections on the experiment in retrospect.


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An Overview Of Some Of The Issues You Will Receive
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What Some Of Our 450+ Happy Members Are Saying
I was very curious how GoodUI Datastories would be. After receiving the first issue I can say that it’s a great piece of professional work. I was feeling like sitting right next to Jakub and Vlad while they prepared and ran the tests. It’s a great thing to have everything provided in such detail. Imagine as if you actually ran these tests but it took you just a reading moment and not 3 months. Great isn’t it? ” - Robert Rafiński, Project Manager, Oponeo.pl
I really appreciate your guys' work and attention to detail. Not just on the account, but the Datastories. Really great work; it saves me a ton of time in making decisions for my SEMs on split testing. We're in a high growth mode at the moment, so Datastories is just what I needed to save me time in directing my team. ” - Thom Hutter, Director, Insight Marketing Solutions
So far to be honest, I was expecting more than 1 lesson per data story. However I know how much effort and time probably goes into making it great. It was nice to receive the next one right away though. Overall they are great quality and I'm learning. ” - Kris Kayyal, Marketer, MaxCDN.com
Good UI Datastories is AMAZING. Convincing your client for a multi-variant testing or a proper user experience could be a challenge. GoodUI Datastories allows me to justify not only my reasoning behind WHY I did the design of the page, but also convince my client to implement multi-variant and A/B testing before going crazy over a complete redesign of their web presence. Thank you Jakub for providing this research to everyone else to help them really understand the power of best practices. ” - Dhruv Patel, Creative Director, Omazingcreations.com


About The Writers & Designers
GoodUI Datastories is edited and written by Jakub Linowski and Vlad Malik from Linowski Interaction Design where we run conversion optimization tests with real clients. We have over 10 years of experience dealing with UI design, and are passionate about learning and teaching about ever higher conversions. We'd like for you to succeed with your experiments & business metrics. :)


Get All 15 Amazing Issues Worth 784 Test Days Alone
Worth $585 and Actually Thousands More in Upside Potential. That's A Lot Of Saved Time.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
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