GoodUI DATASTORIES
Learn from our best A/B tests right now because we know quality tests take precious weeks. Use our reliable insights, minus the effort, to increase:
Leads Trial Sign-ups Sales & Purchases Click-throughs
Revenue Quotes Any Other Conversions

Inside Issue #12 Better Usability, Better Business
Learn how we increased Purchases by +24% on the screen below, with improvements to UI filters.
Last month we ran a successful test for an online ticketing site. We knew it was just the beginning of many more tests to come. Our goal was to help the client reach an overall purchase target rate of 1%, and hypotheses have been accumulating in the pipeline that we were eager to test on other pages. Optimization isn’t a one hit wonder and often requires numerous tests before the full potential is realized. We decided to optimize the Seat Selection page next along with its complete filtering mechanism.
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And Worth Thousands in Design Effort and Upside Potential

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Not Everyone Has The Time To Run A Proper Test
Surely, one of the best ways to optimize your online business is to experiment with A/B tests. After all, you can only improve what you can measure. However, tests may take weeks or months of waiting and thousands of unique visitors to get good data. Some businesses will cut corners and act on misleading or insignificant results which can actually backfire and hurt your numbers. Instead, Datastories come with proper sample sizes, and multiple variations worth $1000's in design, implementation and analysis efforts alone. Know that the high quality results we share with you are repeatable and ones which you can rely on to guide your business.


All Of Our Test Data Is Fully Transparent
We don't shy away from being honest in our reporting of test results. Always striving for high reusability, we start off by communicating clearly the primary and secondary goals of each test, including the exact way those are measured. On each experiment we also always share sample sizes, absolute conversion data and ranges for each variation so that you can assess how valid the effect really is. Finally, in our elaborate data tables we also do calculate and color code significance levels with p-values for you. It's just one additional input that can be used to decide whether to implement a winner or not. We also cover testing setup & strategies and our reflections on the experiment in retrospect.


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Get All Amazing 12 Issues Worth 86 Test Weeks Alone
And Worth Thousands in Design Effort and Upside Potential

You will also receive future issues at $35/month. Unsubscribe anytime. 30 day money back guarantee.
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Inside Each Monthly Issue You’ll Learn From



An Overview Of The 12 Issues You Will Receive
  1. A story of a 3 week test with +24% Purchases on a Seat Selection page with 1 variation.
  2. A story of a 2 week test with +34% Purchases on a Checkout page with 1 variation.
  3. A story of a 13 week test with +46% Purchases on a E-Book page with 1 variation.
  4. A story of a 8 week test with +232% Signups on a Homepage with 4 variations.
  5. A story of a 8 week test with +31% Signups on a Homepage with 6 variations.
  6. A story of a 8 week test with +21% Signups on a Homepage with 4 variations.
  7. A story of a 9 week test with +8% Revenue on a Pricing page with 7 variations.
  8. A story of a 2 week test with +28% Signups on a Contest page with 6 variations.
  9. A story of a 8 week test with +48% Purchases on a Plan page with 4 variations.
  10. A story of a 4 week test with +49% Signups on a Lead page with 3 variations.
  11. A story of a 13 week test with +12% Signups on a Homepage with 4 variations.
  12. A story of a 8 week test with +53% Quotes on a Quoter page with 1 variation.
Page Types



You’ll Also Receive 3 Extras To Help You Run Tests
3 Bonuses
With an active subscription you will also gain access to 5+ Evidence Tests which are community contributed experiments from readers like you. They focus on smaller changes which we'll also be curating in order to try to find commonality between similar ones. More so, we'll also share with you our very best 16+ Blueprint Ideas to fuel your a/b testing imagination. These experimental ideas intend to make sure that you don't ever run out of ideas to test. Finally, we've also worked out a deal with VWO.com to get your first a/b test running. That's our tool of choice for all testing and their team was super nice to pass along a freebie 10,000 credits to all Datastories subscribers. We are gradually adding more Evidence and Blueprint ideas with time as well.



What Some Of Our 400+ Happy Readers Are Saying
I was very curious how GoodUI Datastories would be. After receiving the first issue I can say that it’s a great piece of professional work. I was feeling like sitting right next to Jakub and Vlad while they prepared and ran the tests. It’s a great thing to have everything provided in such detail. Imagine as if you actually ran these tests but it took you just a reading moment and not 3 months. Great isn’t it? ” - Robert Rafiński, Project Manager, Oponeo.pl
I really appreciate your guys' work and attention to detail. Not just on the account, but the Datastories. Really great work; it saves me a ton of time in making decisions for my SEMs on split testing. We're in a high growth mode at the moment, so Datastories is just what I needed to save me time in directing my team. ” - Thom Hutter, Director, Insight Marketing Solutions
So far to be honest, I was expecting more than 1 lesson per data story. However I know how much effort and time probably goes into making it great. It was nice to receive the next one right away though. Overall they are great quality and I'm learning. ” - Kris Kayyal, Marketer, MaxCDN.com
Good UI Datastories is AMAZING. Convincing your client for a multi-variant testing or a proper user experience could be a challenge. GoodUI Datastories allows me to justify not only my reasoning behind WHY I did the design of the page, but also convince my client to implement multi-variant and A/B testing before going crazy over a complete redesign of their web presence. Thank you Jakub for providing this research to everyone else to help them really understand the power of best practices. ” - Dhruv Patel, Creative Director, Omazingcreations.com


About The Writers & Designers
GoodUI Datastories is edited and written by Jakub Linowski and Vlad Malik from Linowski Interaction Design where we run conversion optimization tests with real clients. We have over 10 years of experience dealing with UI design, and are passionate about learning about ease of use and ever higher conversions. :)


Get All Amazing 12 Issues Worth 86 Test Weeks Alone
And Worth Thousands in Design Effort and Upside Potential

You will also receive future issues at $35/month. Unsubscribe anytime. 30 day money back guarantee.
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