GoodUI DATASTORIES
Get the best conversion patterns based on real test data that work repeatedly across websites.
Lift Your Conversions Get More Winning Tests Prioritize Better

Get 2 patterns each month as we uncover new ones
Each pattern is backed by multiple A/B tests for a more likely prediction of its effects
Thousands of a/b tests have been run already many of which test similar changes with similar effects. We look for these repeating tests for you and capture them as conversion patterns. Each pattern is backed by multiple tests as in this sample:


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Sample patterns you'll receive right away
You'll receive 15 conversion patterns today + 2 new ones each month + updates to existing ones


Certainty shows the likelihood it will also work for you
We measure certainty by counting the number of tests that repeatedly support a pattern
Each pattern that we share with you has a calculated certainty count derived from quality a/b tests. The strongest tests receive 1 point and the weakest tests receive a smaller 0.25 point which are then added together. The higher the count, the higher the likelihood that they will work for you as well. Here is the standard range we go by:


Get access to patterns based on data you can trust
You'll receive 15 conversion patterns today + 2 new ones each month + updates to existing ones
Raise Your Conversions Get More Winning Tests Prioritize Better

annual plans
Unsubscribe anytime. 30 day money back guarantee.
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Get guidelines on how to implement each pattern
Each pattern contains DO's, DON'Ts and UNKNOWNs to help you apply it in various situations
Looking more closely at tests, smaller clusters of similarities appear. Based on whether the tests are positive or negative, these we turn into DO's and DON'Ts to further guide you on how to implement a given pattern. For the further questions that we raise, we honestly tag them as UNKNOWNs.



The patterns are based on tests worth 1,000s of days
Time is money. Use Datastories to lower your optimization costs.
A typical optimization project which we run for our clients, may require anywhere from a week well into a month or two - and we look at hundreds of tests. These projects also cost anywhere from thousands of dollars well into five digits. These costs cover the large amounts of analysis, design, development, maintenance and testing work that is needed on each project. Many tests also fail or turn insignificant and have to be iterated upon - further extending the time frame. When we share patterns and outcomes based on these test results, that's at a fraction of what clients pay, minus the wait time. Cut your optimization costs (and time) by gaining access to these quality tests and patterns we report for you.



BONUS: Get our top 5 conversion ideas for your site
+ BONUS For Annual Subscribers
If you subscribe with the annual plan you will also receive a list of our top conversion ideas, custom to your specific business. We strongly believe in prioritization which sets focus on the highest impact and highest certainty ideas first. This custom prioritization exercise is offered so that you get even more out of Datastories. Here is a sample spreadsheet:



BONUS: Get 26 optimization stories worth over 1477 testing days (back issues)
+ BONUS For Annual Subscribers
As an extra bonus, if you subscribe with the annual plan you will also receive 26 past issues with detailed optimization stories. These stories cover tests which we've run for our clients over the last 2 years showing how we approach optimization. They show the testing process, track mulitple metrics and often explore multiple variations - a great source of additional process & insights.



Some Of Our 710+ Happy Readers That Use Datastories For Inspiration & Higher Conversions
They've been great, and helped us improve our testing processes. We typically store them up for a couple months, then go through them when we are looking for inspiration on a new test to try. ” - Chris Carr, CTO, InvestorCarrot
I was very curious how GoodUI Datastories would be. After receiving the first issue I can say that it’s a great piece of professional work. I was feeling like sitting right next to Jakub and Vlad while they prepared and ran the tests. It’s a great thing to have everything provided in such detail. Imagine as if you actually ran these tests but it took you just a reading moment and not 3 months. Great isn’t it? ” - Robert Rafiński, Project Manager, Oponeo.pl
I really appreciate your guys' work and attention to detail. Not just on the account, but the Datastories. Really great work; it saves me a ton of time in making decisions for my SEMs on split testing. We're in a high growth mode at the moment, so Datastories is just what I needed to save me time in directing my team. ” - Thom Hutter, Director, Insight Marketing Solutions
So far to be honest, I was expecting more than 1 lesson per data story. However I know how much effort and time probably goes into making it great. It was nice to receive the next one right away though. Overall they are great quality and I'm learning. ” - Kris Kayyal, Marketer, MaxCDN.com
GoodUI is my gold standard for best practices in design. I use their research-driven insights to impress my very best clients. Most clients are impressed when I can show scientifically how their site is going to convert more. It helped me land deals and build trust with my clients. Thank you for creating this amazing resource! ” - David Petersen, Senior Design Consultant, Happy Fox Media


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Get access to patterns based on data you can trust
You'll receive 15 conversion patterns today + 2 new ones each month + updates to existing ones
Raise Your Conversions Get More Winning Tests Prioritize Better

annual plans
Unsubscribe anytime. 30 day money back guarantee.
secure payment



We use Datastories on our projects for more wins
Photo of Jakub Linowski Hi, I'm Jakub Linowski and I started this project because I optimize sites professionally. Datastories is information that we use ourselves on real optimization projects to deliver bigger results more frequently to our clients. A thorough, honest, and transparent analysis of as many past a/b tests as possible has been increasing the our success rates. In Datastories, I share with you information that you can use on your own projects to find higher conversions.
Sincerely,
Jakub Linowski - GoodUI Editor, Conversion Focused Designer

Also see GoodUI | EVIDENCE | FASTFORWARD | BETTERDATA

GoodUI.org is a project by Jakub (@jlinowski) and Vlad (@vladmalik) at Linowski Interaction Design.
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