GoodUI DATASTORIES
Learn from our best A/B tests right now because we know that quality tests are not easy. Use our reliable insights & transparent process to increase:
Leads Trial Sign-ups Sales & Purchases Click-throughs
Revenue Quotes Any Other Conversions

Inside Issue #13 Lowest Effort First
Learn how we increased Paid Accounts by +25% on the screen below, with our simplest test to date.
In this issue, also read our reflections on Test Prioritization & Cohort Testing.
When we began this optimization project for www.olark.com, the live chat software leader, we felt it would be a good idea to get the first test started as quickly as possible. We knew that there would be a number of tests involved and this would not just be a one shot deal. With that in mind we decided to minimize the testing downtime by scheduling the lowest effort test as the first one. Continue reading inside the current issue ...
Get All Amazing 13 Issues Worth 90 Test Weeks Alone
Worth Thousands in Effort and Upside Potential. Now With More Tests & Community Forums.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
secure payment



You’ll Also Get 4 Extras To Help You Even Further
3 Bonuses
With an active subscription you will also get access to Community where you can ask us anything related to A/B testing. Through an exclusive discussion forum we'll interact and help you achieve even higher conversions. You will also unlock all Evidence Tests which are community contributed experiments from readers like you. Evidence tests show commonality between similar GoodUI ideas and also intend to show which ideas are in fact the most effective. More so, we'll also share with you our very best Blueprint Ideas to fuel your a/b testing imagination. With them, you'll never run out of ideas to test. Finally, we've also worked out a deal with VWO.com to get your first a/b test running. That's our tool of choice for all testing and their team was super nice to pass along a freebie 10,000 credits to all Datastories subscribers.



Free Finding


Not Everyone Has The Time To Run A Reliable Test
Surely, one of the best ways to optimize your online business is to experiment with A/B tests. After all, you can only improve what you can measure. However, tests may take weeks or months of waiting and thousands of unique visitors to get good data. Some businesses will cut corners and act on misleading or insignificant results which can actually backfire and hurt your numbers. Instead, Datastories come with proper sample sizes, and multiple variations worth $1000's in design, implementation and analysis efforts alone. Know that the high quality results we share with you are repeatable and ones which you can rely on to guide your business.


All Of Our Test Data Is Fully Transparent
We don't shy away from being honest in our reporting of test results. Always striving for high reusability, we start off by communicating clearly the primary and secondary goals of each test, including the exact way those are measured. On each experiment we also always share sample sizes, absolute conversion data and ranges for each variation so that you can assess how valid the effect really is. Finally, in our elaborate data tables we also do calculate and color code significance levels with p-values for you. It's just one additional input that can be used to decide whether to implement a winner or not. We also cover testing setup & strategies and our reflections on the experiment in retrospect.


Free Finding


Get All Amazing 13 Issues Worth 90 Test Weeks Alone
Worth Thousands in Effort and Upside Potential. Now With More Tests & Community Forums.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
secure payment



Inside Each Monthly Issue You’ll Learn From



An Overview Of Some Of The Issues You Will Receive
Page Types
You may also view and purchase individual issues if you'd like. Or start with two. :)


What Some Of Our 450+ Happy Members Are Saying
I was very curious how GoodUI Datastories would be. After receiving the first issue I can say that it’s a great piece of professional work. I was feeling like sitting right next to Jakub and Vlad while they prepared and ran the tests. It’s a great thing to have everything provided in such detail. Imagine as if you actually ran these tests but it took you just a reading moment and not 3 months. Great isn’t it? ” - Robert Rafiński, Project Manager, Oponeo.pl
I really appreciate your guys' work and attention to detail. Not just on the account, but the Datastories. Really great work; it saves me a ton of time in making decisions for my SEMs on split testing. We're in a high growth mode at the moment, so Datastories is just what I needed to save me time in directing my team. ” - Thom Hutter, Director, Insight Marketing Solutions
So far to be honest, I was expecting more than 1 lesson per data story. However I know how much effort and time probably goes into making it great. It was nice to receive the next one right away though. Overall they are great quality and I'm learning. ” - Kris Kayyal, Marketer, MaxCDN.com
Good UI Datastories is AMAZING. Convincing your client for a multi-variant testing or a proper user experience could be a challenge. GoodUI Datastories allows me to justify not only my reasoning behind WHY I did the design of the page, but also convince my client to implement multi-variant and A/B testing before going crazy over a complete redesign of their web presence. Thank you Jakub for providing this research to everyone else to help them really understand the power of best practices. ” - Dhruv Patel, Creative Director, Omazingcreations.com


About The Writers & Designers
GoodUI Datastories is edited and written by Jakub Linowski and Vlad Malik from Linowski Interaction Design where we run conversion optimization tests with real clients. We have over 10 years of experience dealing with UI design, and are passionate about learning and teaching about ever higher conversions. We'd like for you to succeed with your experiments & business metrics. :)


Get All Amazing 13 Issues Worth 90 Test Weeks Alone
Worth Thousands in Effort and Upside Potential. Now With More Tests & Community Forums.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
secure payment



Get A Full Year Of Future Issues
Subscribe For 1 Full Year + All Past Issues
$399/year worth thousands in ROI
Or Read Further
View All Past Issues
and purchase individually



If You Still Have Additional Questions, See Some Of The Popular Answers Or Ask Us Anything.

Also see GoodUI | EVIDENCE | FASTFORWARD | BETTERDATA | BLUEPRINTS

GoodUI.org is a project by Jakub (@jlinowski) and Vlad (@vladmalik) at Linowski Interaction Design.
Write to us. Or cancel your subscription at anytime. Thanks to VWO.com for providing us with awesome A/B testing software.