GoodUI DATASTORIES
Learn from our best A/B tests because quality tests take lots of precious time and hard work. Use our insights to make better UI design decisions, today.
Increase your conversion rate for these metrics which we optimize and write about:
Leads Sign-ups Sales & Purchases Revenue Quotes


Tested In This Month's Issue #26 Giving The Best Price
We Answer The Question: Should You Show A Coupon Field On Your Shopping Cart, Or Not?



Other Selected Stories You May Choose To Learn From:

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Inside Each Monthly Issue You’ll Learn From:
Use Key Findings Without The Need For Number Crunching
We do the hard analytical work for you while being transparent about the data (so you can double check our work if you'd like). Here is one example of a finding from Issue #25:
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Optimization Is Hard Work And It Needs Persistance
See how we embrace failure as we iterate tests to seek wins. It's very common for tests to bend towards insignifiance or losses. The interesting thing is how to turn that around into a win. Sometimes it takes two, three, four or more tries. We show everything. Here is an example story from Issue #25:
Good Optimization Work Is Also Really Expensive
Use Datastories To Lower Your Optimization Costs
A typical optimization project which we run for our clients, may cost anywhere from $5,000 well into five digits. These costs cover the large amounts of analysis, design, development, maintenance and testing work that is needed on each project. When we offer each test at $39 per issue (sometimes with multiple tests), that's a fraction of what our clients pay us. And this does not even include the value from the knowledge the tests generate.


Get All 26 Amazing Issues Worth 1,526 Testing Days
Make better design decisions for a fraction of the cost of a real optimization project, today.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
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Some Of Our 710+ Happy Readers That Use Datastories For Inspiration & Higher Conversions
They've been great, and helped us improve our testing processes. We typically store them up for a couple months, then go through them when we are looking for inspiration on a new test to try. ” - Chris Carr, CTO, InvestorCarrot
I was very curious how GoodUI Datastories would be. After receiving the first issue I can say that it’s a great piece of professional work. I was feeling like sitting right next to Jakub and Vlad while they prepared and ran the tests. It’s a great thing to have everything provided in such detail. Imagine as if you actually ran these tests but it took you just a reading moment and not 3 months. Great isn’t it? ” - Robert Rafiński, Project Manager, Oponeo.pl
I really appreciate your guys' work and attention to detail. Not just on the account, but the Datastories. Really great work; it saves me a ton of time in making decisions for my SEMs on split testing. We're in a high growth mode at the moment, so Datastories is just what I needed to save me time in directing my team. ” - Thom Hutter, Director, Insight Marketing Solutions
So far to be honest, I was expecting more than 1 lesson per data story. However I know how much effort and time probably goes into making it great. It was nice to receive the next one right away though. Overall they are great quality and I'm learning. ” - Kris Kayyal, Marketer, MaxCDN.com
GoodUI is my gold standard for best practices in design. I use their research-driven insights to impress my very best clients. Most clients are impressed when I can show scientifically how their site is going to convert more. It helped me land deals and build trust with my clients. Thank you for creating this amazing resource! ” - David Petersen, Senior Design Consultant, Happy Fox Media


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Get All 26 Amazing Issues Worth 1,526 Testing Days
Make better design decisions for a fraction of the cost of a real optimization project, today.

You will also receive future issues at $39/month. Unsubscribe anytime. 30 day money back guarantee.
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Also see GoodUI | EVIDENCE | FASTFORWARD | BETTERDATA | BLUEPRINTS

GoodUI.org is a project by Jakub (@jlinowski) and Vlad (@vladmalik) at Linowski Interaction Design.
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