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Designing With Data: GoodUI Blog

BetterUI: Can You Make This Checkout Screen Better? (Balsamiq Template)

Sep 10, 2018 by Jakub with 2 comments Question

Reverse Engineering Booking.com’s Homepage Design Optimizations

Aug 16, 2018 by Jakub with 7 comments

7 New Experiments – July 2018 Summary

Aug 7, 2018 by Jakub with 0 comments

Reverse Engineering Facebook.com’s Homepage Design Optimizations

Jul 31, 2018 by Jakub with 1 comments

BetterUI: What Should RightMessage.com Change On Its Homepage For More Signups?

Jul 5, 2018 by Jakub with 37 comments Question

Design Talk: Pixel Pushing

May 25, 2018 by Jakub with 1 comments

6 Landing Page Changes For +30% Signups On Bomgar.com

May 10, 2018 by Jakub with 5 comments Result

Popup Explorations (PDF Template)

Feb 26, 2018 by Jakub with 3 comments Template

Insignificant Significance: Why Reverb.com Rejected A Winning A/B Test

Feb 12, 2018 by Jakub with 1 comments Optimization Result

How Normanrecords.com Replicated The ‘No Coupon Fields’ Pattern With A Twist

Feb 2, 2018 by Jakub with 8 comments Optimization Result

7 Experiments We Ran This Month – Jan 2018

Jan 29, 2018 by Jakub with 2 comments Optimization Result

Let’s Test This: A Better Modal Popup – Oli Gardner’s Maybe Later Pattern

Jan 19, 2018 by Jakub with 3 comments Question

7 Pricing Screen Changes For +28% Sales On Examine.com

Jan 3, 2018 by Jakub with 2 comments Result

How Time-Based Graphs Can Deceive You, And Why You Should Run Real Experiments

Dec 31, 2017 by Jakub with 3 comments Optimization

A Flawless Copy-Paste Test: How Glass.net Replicated The Canned Response Pattern

Dec 6, 2017 by Jakub with 4 comments Optimization Result

Better Experiments: Predict & Run Your Highest Impact A/B Tests First

Nov 28, 2017 by Jakub with 0 comments Optimization

Better Experiments: Prioritize A/B Tests To Maximize Your Win Rate

Oct 25, 2017 by Jakub with 0 comments Optimization

Pattern #31: Instant Results – Increased Leads For Vivareal.com.br

Oct 6, 2017 by Jakub with 4 comments Result

BetterUI Challenge: Hey Smashing Magazine Can You Try & Test No Coupon Fields?

Sep 29, 2017 by Jakub with 4 comments Question

BetterUI Challenge: Hey Booking.com Can You Try & Test Exposed Options?

Sep 28, 2017 by Jakub with 7 comments Question

Better Experiments: Increase Testing Velocity

Aug 4, 2017 by Jakub with 3 comments Optimization

Getting A Higher A/B Test Win Rate Using Patterns: 2017 Q2 Performance Report

Jul 12, 2017 by Jakub with 0 comments Optimization Result

Beating Chance With Conversion Patterns: Our 2017 Q1 Win Rate Report

Jun 26, 2017 by Jakub with 0 comments Optimization

BetterUI Challenge: InVision + Natural Language Forms = +7.6% Prediction

Apr 28, 2017 by Jakub with 4 comments Question

The Email That Closes Sales On CRO Projects

Apr 21, 2017 by Jakub with 5 comments

10 Answered Questions About A/B Testing

Apr 13, 2017 by Jakub with 0 comments Optimization

Evidence #74: Publish Engaging Polls

Mar 21, 2017 by Jakub with 0 comments Result

Evidence #73: List Of Benefits

by Jakub with 0 comments Result

Evidence #72: Passive Benefits

Feb 12, 2017 by Jakub with 0 comments Result

Evidence #71: Social Proof That Didn’t Work

Feb 2, 2017 by Jakub with 12 comments Result

Evidence #70: Least Or Most Expensive Plans First

Jan 2, 2017 by Jakub with 6 comments Result

Pattern #16: Full Height Email Grab

Dec 23, 2016 by Jakub with 5 comments

Overcoming Fears Of Your First Experiment

Dec 19, 2016 by Jakub with 0 comments Optimization

How To A/B Test Faster With Less Dev Effort

by Vlad with 3 comments Optimization

Evidence #69: Anchors Vs. Modals

Dec 7, 2016 by Jakub with 11 comments Result

Evidence #63: A Possible +23% Adds To Cart

Nov 24, 2016 by Jakub with 0 comments Result

How We Prioritize Testing Ideas For Highest Winning Certainty Using Google Sheets

Nov 20, 2016 by Jakub with 0 comments Optimization

Evidence #65: A Possible +4.9% To Leads From Up-front Forms

Nov 16, 2016 by Jakub with 2 comments Result

Exploring: Natural Language Forms

Nov 15, 2016 by Jakub with 1 comments Template

Evidence #66: A Possible +5.5% To Sales From An Extra Checkout Step

Nov 11, 2016 by Jakub with 1 comments Result

Results: Natural Language Forms Or Aligned?

Oct 6, 2016 by Jakub with 0 comments Result

What We Know Already: Sept 2016

Sep 27, 2016 by Jakub with 0 comments Result

Observation: Adding Social Counts Increases Conversions By +3.1%

Sep 22, 2016 by Jakub with 6 comments Question Result

The Conversion Certainty Framework: Building Certainty From Multiple A/B Tests

Sep 10, 2016 by Jakub with 0 comments Optimization

How Certain Are You That Your Idea Will Win?

Jul 12, 2016 by Jakub with 5 comments Optimization

Don’t Force The Free Plan For +25% Paid Signups, Like Olark.com Learned

May 20, 2016 by Jakub with 0 comments Result

Find Your Site’s Weak Points Using GA

May 13, 2016 by Vlad with 3 comments Optimization

Reassuring For A Possible +17% To Sales

May 11, 2016 by Jakub with 0 comments Result

+20% Sale Starts From Gradual Reassurance

May 8, 2016 by Jakub with 0 comments Result

Simulating How Long To Run Your Test

Apr 19, 2016 by Vlad with 2 comments Optimization

Evidence #37: A Possible +8.8% To Sales

Apr 13, 2016 by Jakub with 0 comments Result

FastForward Redesign Update: Blueprints

Apr 11, 2016 by Jakub with 0 comments

Running Your First A/B Test – A Draft Course Outline

Mar 24, 2016 by Jakub with 14 comments

Agile A/B Testing: Using Stop Rules To Minimize Losses & Time Wasted

Mar 17, 2016 by Jakub with 3 comments Optimization

What Would You Like To Learn From Us About Data Driven Design?

Mar 9, 2016 by Jakub with 15 comments Question

Which UI Screens Should We Redesign?

by Jakub with 9 comments Question

4 QA Checks Before Starting A Test

Mar 7, 2016 by Vlad with 1 comments Optimization

Elements Of A Successful Long-Term Optimization Effort

Mar 5, 2016 by Jakub with 3 comments Optimization

Can You Imitate Other Sites For Higher Conversions?

Feb 19, 2016 by Jakub with 4 comments Question

The Signup Story With -12% To Signups

Feb 3, 2016 by Jakub with 7 comments Result

UI Challenge: What Should We Change On Any Of These 3 Screens For More Signups?

Jan 15, 2016 by Jakub with 79 comments Question

A +58,782% More Annoying Modal Popup

Jan 11, 2016 by Jakub with 1 comments Result

A Simple Way To Increase Scroll Rate

Jan 5, 2016 by Jakub with 0 comments Result

Rebuilding Trust In Other People’s A/B Tests

Dec 21, 2015 by Jakub with 0 comments Optimization

Seeing & Using Chart Patterns In A/B Tests

Dec 8, 2015 by Jakub with 7 comments Optimization

3 Ways To Track User Attention On A/B Tests

Nov 24, 2015 by Vlad with 0 comments

Why Did Our Best Variation Fail?

Nov 3, 2015 by Jakub with 29 comments Question

Should You A/B Test Your Idea, Or Not?

Oct 21, 2015 by Jakub with 6 comments Optimization

Blueprint: The Social Teaser Signup Page

Oct 13, 2015 by Jakub with 0 comments Template

The Best Shot Strategy: The Fastest Way To Higher Conversions

Sep 14, 2015 by Jakub with 1 comments Optimization

5 Key Resistances To Optimization

Sep 4, 2015 by Jakub with 1 comments Optimization

Redesign: Booking.com Room Table

Aug 24, 2015 by Jakub with 0 comments

The Anatomy Of An A/B Test

Aug 6, 2015 by Jakub with 4 comments Optimization

What To A/B Test Next

Jul 22, 2015 by Jakub with 5 comments Optimization