All Latest 533 A/B Tests

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MOST RECENT TESTS

Test #561 on Aboalarm.de by Katharina Lay   Nov 07, 2024 Desktop Signup

Katharina Lay Tested Pattern #40: Blurred Product Background In Test #561 On Aboalarm.de

In this experiment, as a multi-step sign up funnel launched as a modal, there was a different treatment of the background. In the A version the background was a flat color, whereas in the B version the background used a transparent opacity to show through the landing page underneath. Impact on sign ups was measured.

Test #560 on Finn.com by Daria Kurchinskaia   Oct 22, 2024 Mobile Desktop Checkout

Daria Kurchinskaia Tested Pattern #46: Pay Later In Test #560 On Finn.com

The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.

Test #559 on Tourradar.com by Clemens Grave   Oct 18, 2024 Desktop Listing

Clemens Grave Tested Pattern #137: Visible Filters In Test #559 On Tourradar.com

In this experiment, left column filters (control) were tested against top-aligned and sticky filters (variation). The hypothesis was to increase their visibility. Impact on their use and progression to next step (product/tour detail page) were measured.

Test #558 on Obsbygg.no by Joachim Furuseth   Oct 17, 2024 Mobile Product

Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #558 On Obsbygg.no

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Mobile Only)

Test #557 on Obsbygg.no by Joachim Furuseth   Oct 17, 2024 Desktop Product

Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #557 On Obsbygg.no

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Desktop Only)

Test #556 on Snocks.com by Melina Hess   Oct 08, 2024 Mobile Product

Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #556 On Snocks.com

In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping. 

Test #554 on Obs.no by Joachim Furuseth   Sep 30, 2024 Desktop Product

Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #554 On Obs.no

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Desktop Only)

Test #555 on Obs.no by Joachim Furuseth   Sep 30, 2024 Mobile Product

Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #555 On Obs.no

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Mobile only)

Test #553 on Online.metro-cc.ru by Andrey Andreev   Sep 27, 2024 Mobile Desktop Checkout

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #553 On Online.metro-cc.ru

In this experiment, a preset coupon code with -15% amount and an easy to "apply" button was shown to new users who have never made a purchase. In the variation, the an empty coupon field was shown. Impact and transactions and revenue was measured.

Test #552 on Tourradar.com by Clemens Grave   Sep 19, 2024 Product

Clemens Grave Tested Pattern #15: Bulleted Reassurances In Test #552 On Tourradar.com

In this experiment, existing reassurance copy was changed. The control contained copy that focused on splitting payments and paying over time. The variation challenged this and showed a best price guarantee and the ability to earn credits. 

Test #551 on Tourradar.com by Clemens Grave   Sep 04, 2024 Desktop Product

Clemens Grave Tested Pattern #139: Page Level Navigation In Test #551 On Tourradar.com

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

Test #550 on Online.metro-cc.ru by Andrey Andreev   Aug 14, 2024 Mobile Listing

Andrey Andreev Tested Pattern #137: Visible Filters In Test #550 On Online.metro-cc.ru

Instead of only displaying sort and filters at the top of a listing page, the variation always had them visible with a sticky/floating interaction. Impact on sales was measured.

Test #548 on Livefresh.de by Melina Hess   Aug 13, 2024 Desktop Mobile Product

Melina Hess Tested Pattern #17: Least Or Most Expensive First In Test #548 On Livefresh.de

In this product landing page experiment, the plan sort order was rearranged. In the control it was sorted from least expensive to most expensive. In the variation, the plans were shown as most expensive first. Impact on sales and revenue was measured.

Test #549 on Kay.com by Craig Kistler   Aug 13, 2024 Desktop Listing

Craig Kistler Tested Pattern #138: Visible Payment Options In Test #549 On Kay.com

In this experiment, an inline panel was shown as a product tile. The panel informed customers about a variety of payment options (with detailed information being further presented after a button click). Impact on sales was measured.

Test #547 on Aboalarm.de by Katharina Lay   Aug 12, 2024 Mobile Signup

Katharina Lay Tested Pattern #6: Customer Star Ratings In Test #547 On Aboalarm.de

In this 4 step signup funnel experiment, social proof and customer reviews were appended at the bottom of the screen. Impact on conversions was measured.

Test #546 on Finn.com by Maksim Meged   Aug 01, 2024 Desktop Signup

Maksim Meged Tested Pattern #129: Right Or Left Aligned Forms In Test #546 On Finn.com

In this signup flow experiment, form fields on the right hand side (control) were shifted to the left column (variation). Impact on account creations and checkouts was measured.

Test #545 on Banter.com by Craig Kistler   Jul 29, 2024 Desktop Product

Craig Kistler Tested Pattern #66: Complementary Upsell In Test #545 On Banter.com

In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.

Test #544 on 686.com by Adan Archila   Jul 25, 2024 Desktop Product

Adan Archila Tested Pattern #104: Carousel Vs Static Grid Images In Test #544 On 686.com

In this experiment, a single image carousel gallery was replaced with a grid gallery. In addition the variation also used: taller swatches; a wider size box, added fit (slim, relaxed, straight, wide) options; and used a wider Add to Cart CTA (full width of the column). Impact on sales was measured.

Test #543 on by Jakub Linowski   Jul 22, 2024 Desktop Mobile Product

Jakub Linowski Tested Pattern #7: Social Counts In Test #543

In this experiment, social proof copy was added just below product photos. The copy emphasied that "3 million satisfied customers" and "10 million deliveries since 2003". Impact on sales was measured.

Test #542 on Expertinstitute.com by Ardit Veliu   Jul 17, 2024 Desktop Home & Landing

Ardit Veliu Tested Pattern #108: Frequently Asked Questions In Test #542 On Expertinstitute.com

In this experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured.