The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #333 on Expertinstitute.com by Ardit Veliu | Dec 31, 2020 Desktop Mobile
Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com
In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.
Test #332 on by Jakub Linowski | Dec 30, 2020 Desktop Mobile
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332
In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Test #331 on by Jakub Linowski | Dec 30, 2020 Desktop Mobile
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331
In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Test #330 on Backstage.com by Stanley Zuo | Dec 29, 2020 Desktop
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Test #329 on Snocks.com by Samuel Hess | Dec 23, 2020 Mobile
Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com
In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.
Test #328 on Umbraco.com by Lars Skjold Iversen | Dec 21, 2020 Desktop Mobile
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com
In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Test #10 on Tradegecko.com by Syed AtiF Husain | Nov 30, 2020 Desktop
Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com
In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.
Test #98 on 3dhubs.com by Rob Draaijer | Nov 30, 2020 Desktop Mobile
Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com
In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).
Test #327 on Backstage.com by Stanley Zuo | Nov 26, 2020 Desktop
Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com
In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Test #326 on Thomasnet.com by Kyle Phillips | Nov 25, 2020 Desktop Mobile
Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com
In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.
Test #325 on Snocks.com by Samuel Hess | Nov 24, 2020 Desktop
Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com
In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".
Test #324 on by Jakub Linowski | Oct 30, 2020 Desktop Mobile
Jakub Linowski Tested Pattern #17: Expensive First In Test #324
This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.
Test #323 on Backstage.com by Stanley Zuo | Oct 29, 2020 Mobile
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Test #322 on Thomasnet.com by Kyle Phillips | Oct 27, 2020 Desktop Mobile
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Test #321 on Elevate App App by Jesse Germinario | Oct 23, 2020 Mobile
Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321
This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.
Test #320 on by Jakub Linowski | Oct 20, 2020 Desktop
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Test #99 on Vivareal.com.br by Rodrigo Maués | Sep 23, 2020 Desktop Mobile
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br
In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.
Test #319 on Backstage.com by Stanley Zuo | Sep 30, 2020 Desktop
Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #319 On Backstage.com
In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.
Test #318 on Thomasnet.com by Kyle Phillips | Sep 29, 2020 Desktop Mobile
Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com
In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Test #317 on Volders.com by Michal Fiech | Sep 28, 2020 Mobile
Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com
In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.