All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #598 on
by
Jakub Linowski
Jun 27, 2025
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #598


This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.
Test #599 on
Finn.com
by
Tim Karcher
Jun 27, 2025
Mobile
Product
Tim Karcher Tested Pattern #10: Postponed Modal Forms In Test #599 On Finn.com


This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.
Test #597 on
by
Frazer Mawson
Jun 26, 2025
Mobile
Product
Frazer Mawson Tested Pattern #41: Sticky Call To Action In Test #597


In this experiment, a fixed add-to-cart button along with the quantity selector was transformed into an always floating one. Impact on sales was measured. (Visitors are session based).
Test #596 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 24, 2025
Desktop
Product
Andrey Andreev Tested Pattern #7: Social Counts In Test #596 On Online.metro-cc.ru


In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.
Test #595 on
by
Jakub Linowski
Jun 09, 2025
Mobile
Product
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #595


In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen.
The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.
Test #594 on
Obs.no
by
Joachim Furuseth
May 28, 2025
Mobile
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #594 On Obs.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #593 on
Obs.no
by
Joachim Furuseth
May 27, 2025
Desktop
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #593 On Obs.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #591 on
Obsbygg.no
by
Joachim Furuseth
May 25, 2025
Desktop
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #591 On Obsbygg.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #592 on
Obsbygg.no
by
Joachim Furuseth
May 25, 2025
Mobile
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #592 On Obsbygg.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #590 on
Online.metro-cc.ru
by
Andrey Andreev
May 15, 2025
Desktop
Home & Landing
Andrey Andreev Tested Pattern #45: Benefit Bar In Test #590 On Online.metro-cc.ru


In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.
Test #589 on
by
Jakub Linowski
Apr 30, 2025
Desktop
Product
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #589


This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.
Test #588 on
Hellostake.com
by
Louis Alston
Apr 28, 2025
Mobile
Global
Louis Alston Tested Pattern #26: Cart Reminder And Recently Viewed In Test #588 On Hellostake.com


This experiment started right after users of a trading app received trade order expiry notification (for a security trading app). In the control, after clicking the notifications, users would have to navigate to the trade themselves. In the variation, 1) an additional step was added which informed what happened (an order was not place and expired) and 2) they were automatically send to the order page. Impact on orders placed was measured.
Test #587 on
https://asics.com App
by
Andrey Prokhorov
Apr 26, 2025
Desktop
Product
Andrey Prokhorov Tested Pattern #140: Product Descriptions In Test #587


In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.
Test #586 on
by
Jakub Linowski
Apr 25, 2025
Mobile
Product
Jakub Linowski Tested Pattern #48: Video Testimonials In Test #586


In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.
Impact on adds to cart and sales was measured.
Test #585 on
Jared.com
by
Craig Kistler
Apr 10, 2025
Mobile
Desktop
Listing
Craig Kistler Tested Pattern #137: Visible Filters In Test #585 On Jared.com


In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.
Test #584 on
Snocks.com
by
Melina Hess
Mar 31, 2025
Mobile
Listing
Melina Hess Tested Pattern #6: Customer Star Ratings In Test #584 On Snocks.com


This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured.
Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.
Test #583 on
Backstage.com
by
Stanley Zuo
Mar 30, 2025
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #24: Visible Availability In Test #583 On Backstage.com


In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).
Test #582 on
Online.metro-cc.ru
by
Andrey Andreev
Mar 22, 2025
Desktop
Mobile
Listing
Andrey Andreev Tested Pattern #77: Filled Or Ghost Buttons In Test #582 On Online.metro-cc.ru


In this experiment, the plus and minus quantity icons near the add to cart button were made more visible. In the variation they gained a higher contrast from a full background color. Impact on add to cart and sales was measured.
Test #581 on
Asics.com
by
Andrey Prokhorov
Mar 21, 2025
Desktop
Product
Andrey Prokhorov Tested Pattern #104: Carousel Vs Static Grid Images In Test #581 On Asics.com


More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.
Test #580 on
Finn.com
by
Tim Karcher
Mar 06, 2025
Mobile
Signup
Tim Karcher Tested Pattern #91: Forced Action In Test #580 On Finn.com


In this experiment, the control shows an (X) close option within a signup flow, whereas the variation had it removed. Clicking the close icon would collapse the signup modal and show the product page. Users were still able use the back and forward functionality.
(The test was inversed in order to fit the pattern). Impact on signups was measured.