The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #367 on Backstage.com by Stanley Zuo | Jul 22, 2021 Desktop Mobile
Stanley Zuo Tested Pattern #124: Confirmation In Test #367 On Backstage.com
In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Test #366 on Mvideo.ru by Andrey Andreev | Jul 14, 2021 Desktop Mobile
Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru
In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.
Test #365 on Mvideo.ru by Andrey Andreev | Jul 13, 2021 Mobile
Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru
In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.
Test #364 on Lotuscrafts.eu by Samuel Hess | Jul 06, 2021 Desktop
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu
In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.
Test #363 on by Jakub Linowski | Jul 05, 2021 Desktop Mobile
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363
In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Test #362 on Vivareal.com.br by Vinicius Barros Peixoto | Jun 23, 2021 Desktop Mobile
Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br
In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Test #361 on Chaosgroup.com by Velin Penev | Jun 22, 2021 Desktop
Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com
In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.
Test #360 on by Jakub Linowski | Jun 16, 2021 Desktop
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Test #359 on Snocks.com by Samuel Hess | Jun 11, 2021 Desktop Mobile
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com
In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Test #358 on Preply.com by Gleb Hodorovskiy | Jun 03, 2021 Desktop
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com
In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Test #357 on Baremetrics.com by Brian Sierakowski | Jun 02, 2021 Desktop Mobile
Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com
In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Test #356 on Mvideo.ru by Andrey Andreev | May 29, 2021 Desktop Mobile
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru
In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #355 on by Jakub Linowski | May 28, 2021 Desktop Mobile
Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355
In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #354 on Mvideo.ru by Andrey Andreev | May 25, 2021 Desktop Mobile
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru
In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Test #353 on Backstage.com by Stanley Zuo | May 12, 2021 Desktop
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com
This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
Test #352 on Us.flukecal.com by John Hickey | May 11, 2021 Desktop
John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com
In this experiment, single column (longer) form fields were tested against a two column layout (more compact).
Test #351 on Baremetrics.com by Brian Sierakowski | Apr 30, 2021 Desktop Mobile
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com
In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #350 on Expertinstitute.com by Ardit Veliu | Apr 29, 2021 Desktop
Ardit Veliu Tested Pattern #16: Welcome Mat - Partial In Test #350 On Expertinstitute.com
In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Test #349 on Backstage.com by Stanley Zuo | Apr 27, 2021 Mobile
Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com
In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.
Test #348 on Flukenetworks.com by Marika Francisco | Apr 22, 2021 Desktop
Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com
In this simple experiment, the size of the "Get Quote" button in the top navigation was increased.