All Latest 567 A/B Tests

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MOST RECENT TESTS

Test #595 on by Jakub Linowski   Jun 09, 2025 Mobile Product

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #595

In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen.

The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.

Test #594 on Obs.no by Joachim Furuseth   May 28, 2025 Mobile Product

Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #594 On Obs.no

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #593 on Obs.no by Joachim Furuseth   May 27, 2025 Desktop Product

Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #593 On Obs.no

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #591 on Obsbygg.no by Joachim Furuseth   May 25, 2025 Desktop Product

Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #591 On Obsbygg.no

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #592 on Obsbygg.no by Joachim Furuseth   May 25, 2025 Mobile Product

Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #592 On Obsbygg.no

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #590 on Online.metro-cc.ru by Andrey Andreev   May 15, 2025 Desktop Home & Landing

Andrey Andreev Tested Pattern #45: Benefit Bar In Test #590 On Online.metro-cc.ru

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

Test #589 on by Jakub Linowski   Apr 30, 2025 Desktop Product

Jakub Linowski Tested Pattern #68: Welcome Discount In Test #589

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

Test #588 on Hellostake.com by Louis Alston   Apr 28, 2025 Mobile Global

Louis Alston Tested Pattern #26: Cart Reminder And Recently Viewed In Test #588 On Hellostake.com

This experiment started right after users of a trading app received trade order expiry notification (for a security trading app). In the control, after clicking the notifications, users would have to navigate to the trade themselves. In the variation, 1) an additional step was added which informed what happened (an order was not place and expired) and 2) they were automatically send to the order page. Impact on orders placed was measured.

Test #587 on https://asics.com App by Andrey Prokhorov   Apr 26, 2025 Desktop Product

Andrey Prokhorov Tested Pattern #140: Product Descriptions In Test #587

In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.

Test #586 on by Jakub Linowski   Apr 25, 2025 Mobile Product

Jakub Linowski Tested Pattern #48: Video Testimonials In Test #586

In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.

Impact on adds to cart and sales was measured.

Test #585 on Jared.com by Craig Kistler   Apr 10, 2025 Mobile Desktop Listing

Craig Kistler Tested Pattern #137: Visible Filters In Test #585 On Jared.com

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

Test #584 on Snocks.com by Melina Hess   Mar 31, 2025 Mobile Listing

Melina Hess Tested Pattern #6: Customer Star Ratings In Test #584 On Snocks.com

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.

Test #583 on Backstage.com by Stanley Zuo   Mar 30, 2025 Desktop Mobile Listing

Stanley Zuo Tested Pattern #24: Visible Availability In Test #583 On Backstage.com

In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).

Test #582 on Online.metro-cc.ru by Andrey Andreev   Mar 22, 2025 Desktop Mobile Listing

Andrey Andreev Tested Pattern #77: Filled Or Ghost Buttons In Test #582 On Online.metro-cc.ru

In this experiment, the plus and minus quantity icons near the add to cart button were made more visible. In the variation they gained a higher contrast from a full background color. Impact on add to cart and sales was measured.

Test #581 on Asics.com by Andrey Prokhorov   Mar 21, 2025 Desktop Product

Andrey Prokhorov Tested Pattern #104: Carousel Vs Static Grid Images In Test #581 On Asics.com

More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.

Test #580 on Finn.com by Tim Karcher   Mar 06, 2025 Mobile Signup

Tim Karcher Tested Pattern #91: Forced Action In Test #580 On Finn.com

In this experiment, the control shows an (X) close option within a signup flow, whereas the variation had it removed. Clicking the close icon would collapse the signup modal and show the product page. Users were still able use the back and forward functionality.

(The test was inversed in order to fit the pattern). Impact on signups was measured.

Test #579 on Jared.com by Craig Kistler   Feb 23, 2025 Mobile Product

Craig Kistler Tested Pattern #21: What It's Worth In Test #579 On Jared.com

In this experiment, typical dollar values of typical coverages for an extended protection plan were shown. This ran on a product page of a jewelery site. Impact on on adds to cart, sales and uptake of the upsell was measured. Traffic split was 25/75.

Test #578 on by Jakub Linowski   Feb 20, 2025 Mobile Product

Jakub Linowski Tested Pattern #48: Video Testimonials In Test #578

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video started playing with the controls only appearing for a short time before fading away.

Notice the confounding from pushing the buy box further down.

Impact on adds to cart and sales was measured.

Test #577 on by Jakub Linowski   Feb 19, 2025 Desktop Product

Jakub Linowski Tested Pattern #48: Video Testimonials In Test #577

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

Test #575 on Finn.com by Tim Karcher   Feb 12, 2025 Desktop Listing

Tim Karcher Tested Pattern #34: Open In A New Tab In Test #575 On Finn.com

In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.