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MOST RECENT TESTS

Test #453 on by Jakub Linowski   Jan 31, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #453

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

Test #454 on Trenyrkarna.cz by Ondřej Ilinčev   Jan 31, 2023 Desktop Mobile Shopping Cart

Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #454 On Trenyrkarna.cz

In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.

Test #452 on Volders.de by Daria Kurchinskaia   Jan 30, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #62: Urgent Next Day Delivery In Test #452 On Volders.de

In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.

Test #451 on Fluke.com by Marika Francisco   Jan 25, 2023 Desktop Product

Marika Francisco Tested Pattern #115: Pricing Comparison Table In Test #451 On Fluke.com

In this experiment, a product comparison table was added in the middle of a product detail page. The comparison table contained products from the same class or family of products. Clicking on the photo thumbnails also allowed customers to visit the specific detail page. Impact on adds to cart and transactions was measured.

Test #450 on Trenyrkarna.cz by Ondřej Ilinčev   Jan 20, 2023 Desktop Shopping Cart

Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #450 On Trenyrkarna.cz

In this experiment, top category navigation (with fly out categories) was removed from the shopping cart of an online store. Impact on sale transactions was measured.

Test #449 on Snocks.com by Melina Hess   Dec 31, 2022 Desktop Mobile Product

Melina Hess Tested Pattern #78: Tags, Badges And Structured Information In Test #449 On Snocks.com

In this experiment, bestselling product colors were highlighted with a bestseller badge on product listing and product detail pages.

Test #448 on Zapimoveis.com.br by Vinicius Barros Peixoto   Dec 30, 2022 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #448 On Zapimoveis.com.br

In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover. 

Test #447 on Vivareal.com.br by Vinicius Barros Peixoto   Dec 23, 2022 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br

In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant).  Impact on total lead starts and completions was measured.

Test #446 on by Jakub Linowski   Dec 15, 2022 Desktop Mobile Product

Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446

In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.

Test #445 on Phorest.com by Sorcha Mullis   Dec 14, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

Test #444 on by Melina Hess   Nov 30, 2022 Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444

In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.

The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.

Impact on total transactions was measured.

Test #442 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #443 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #441 on by Melina Hess   Nov 23, 2022 Desktop Mobile Product

Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441

In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box  area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button. 

In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).

The control did not have any of the sticky behaviors.

Impact to total sales was measured.

Test #440 on Formelskin.de by Alexander Krieger   Nov 17, 2022 Mobile Signup

Alexander Krieger Tested Pattern #49: Above The Fold Call To Action In Test #440 On Formelskin.de

In this experiment, the call to action or button was raised above the legal text to be visible right away without scrolling. Additionally a error message was added for users that did not activate the checkbox to remind them that this is mandatory. Impact on signups and eventual follow-through to purchases (3 steps later) was measured.

Test #439 on Designlab.com by Daniel Shapiro   Oct 31, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

Test #437 on Vivareal.com.br by Rodrigo Maués   Oct 28, 2022 Desktop Mobile Listing

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #436 on Designlab.com by Daniel Shapiro   Oct 25, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com

In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.

Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".

In both cases, the numbers were accurate and dynamically updated.

Test #435 on Volders.de by Daria Kurchinskaia   Oct 17, 2022 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de

In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).