All Latest 467 A/B Tests
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MOST RECENT TESTS
Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de
In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.
Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru
In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493
This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:
- The discount message shifted closer towards the price / product selection (above the buy box)
- Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
- Reinforcing that the actual discount will be calculated further on checkout
Alexander Krieger Tested Pattern #131: Authority In Test #492 On Formelskin.de
This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation.
Alexander Krieger Tested Pattern #131: Authority In Test #491 On Formelskin.de
In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.
Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490
In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.
Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489
In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.
Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru
In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.
Stanley Zuo Tested Pattern #78: Tags, Badges And Structured Information In Test #487 On Learnwithhomer.com
In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.
Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de
Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.
Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de
In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:
A) Headline: "Reset your body with a juice cleanse"
B) Headline: "The juice cleanse with a scientific basis"
B) Listed out specific vitamins and supplements.
B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science"
Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com
In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.
Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com
In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.
Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com
In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.
Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482
In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.
Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured.
Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured.
José Álvarez Tested Pattern #130: Visible Or Hidden Offer Pages In Test #478 On Estilomma.com
In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.
Melina Hess Tested Pattern #95: Product Previews In Test #477 On Snocks.com
In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.
Devesh Khanal Tested Pattern #95: Product Previews In Test #476
The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.