All Latest 406 A/B Tests
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MOST RECENT TESTS
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com
In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com
In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com
In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured
Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Jakub Linowski Tested Pattern #26: Cart Reminder In Test #430
In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Daria Kurchinskaia Tested Pattern #26: Cart Reminder In Test #428 On Volders.de
In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Melina Hess Tested Pattern #121: Free Shipping In Test #429 On Snocks.com
Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."
Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com
In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.
Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com
In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.
Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #425
In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.
Sandis Viksna Tested Pattern #45: Benefit Bar In Test #424
In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com
In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Daria Kurchinskaia Tested Pattern #3: Fewer Form Fields In Test #422 On Volders.de
A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.
Marika Francisco Tested Pattern #43: Long Titles In Test #421 On Amazon.com
Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.
Daniel Shapiro Tested Pattern #115: Pricing Comparison Table In Test #420 On Designlab.com
In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.
This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419
In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #418 On Online.metro-cc.ru
In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Ognjen Bošković Tested Pattern #127: Vague Or Specific Benefits In Test #417 On Cxl.com
CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.
Impact on newsletter signups was measured.
Daniel Shapiro Tested Pattern #105: Lead Magnets In Test #416 On Designlab.com
In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.
Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com
Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.