The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Samuel Hess Tested Pattern #63: Trust Seals In Test #385 On Snocks.com
In this experiment, a simple Amazon badge was added on a product page. The translated (Google) language read: "Since we founded snocks, our customers have always been our focus - we are constantly trying to develop further. That's why we're extremely proud that Amazon attracted attention and that they named us Sales Partner of the Year in 2019."
Gleb Hodorovskiy Tested Pattern #103: Money Back Guarantee In Test #384 On Mariemur.com
In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Samuel Hess Tested Pattern #43: Long Titles In Test #382 On Snocks.com
In this experiment, the variation contained a simple text change that described the quality of the product. According to Google Translate the text changed from "tight men's underpants" (control) to "are so comfortable that you don't feel them when you wear them" (variation).
Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com
In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.
Rodolfo Lugli Tested Pattern #21: What It's Worth In Test #380 On Getninjas.com.br
In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).
Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #379 On Learnwithhomer.com
In this experiment, the annual plan was standardized and framed in a monthly price context. This was it was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378
Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.
Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com
In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Samuel Hess Tested Pattern #15: Bulleted Reassurances In Test #376 On Snocks.com
In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.
Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com
Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com
In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.
Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com
In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Marika Francisco Tested Pattern #122: Zigzag Layout In Test #372 On Fluke.com
In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371
In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com
This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.
Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br
In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru
In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.
Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com
In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru
In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.