2 Tests By Melina Hess

  CRO Manager @ DRIP Agency     Website


Test #393 on by Melina Hess   Jan 19, 2022 Mobile

Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393

This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.

Test #390 on Snocks.com by Melina Hess   Dec 21, 2021 Desktop Mobile

Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com

In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.