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To Learn Which Patterns Win, By How Much And Where

(Each test saves you weeks of testing time and up to thousands of dollars in potential upside from higher conversions. )

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My Guarantee:

Use any tested pattern and if it doesn't get you the predicted results you are happy with, I will refund you 100% within 30 days. Zero risk.

Let me tell you why I offer this guarantee to you:

I am 100% dedicated to getting positive results for people focused on improving their conversion rates.

Because we observe many of these pattern (especially the positive ones with high degrees of repeatability) perform across our own projects and for our clients, I am also confident that they will work for you.

That’s why I guarantee all of the predicted effects of our patterns (positive or negative).

It’s simple: try our patterns in your a/b tests. If it doesn’t help you increase your win rate, email me and I’ll refund you 100% of the price.

This guarantee covers you for a full 30 days and gives you enough time to decide for yourself whether or not it was worth your investment.

Jakub Linowski - GoodUI.org Founder

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Without Premium Many Of Your A/B Tests Fall Flat

We know the pain of failing and/or insignificant a/b tests. When randomness drives your experimentation, it's actually common for struggling teams to see streaks of failed a/b tests one after another - there is a better way.

With Premium More Of Your A/B Tests Will Win

GoodUI Premium test results will inspire you to design and prioritize experiments based on repeatable successes (the more patterns work for others, the higher the recommendation). With this approach, your chance of finding winning a/b tests is bound to increase.

Without Premium You Make Design Decisions With Your Instinct

Gut feelings are ok - sometimes. We find that instinct alone however leads to results governed by chance (50/50). Such design decision making is risky as both negative and positive suggestions are made which cancel eachother out.

With Premium You Make Design Decisions Based On Evidence

GoodUI Premium provides you with design patterns that have been repeatedly tried and tested across multiple web sites. It's better to make higher confidence design recommendations based on trustworthy experiments.

Without Premium You Assume All Best Practices Work Equally Well

As UI best practices are popularized, it's easy to assume that they all work equally well. By running experiments we know that this isn't true. Many popular best practices have very small or even negative impacts - don't assume.

With Premium You Understand Where Things Work & Don't

GoodUI Premium provides you with a clear understanding of the expected effects of each pattern (based on experiment results). Because we publish all test results, you'll know which patterns are better than others and where they fail.

Common Questions With Answers

  • Are the patterns for desktop or mobile?

    Usually both. Most of the patterns are highly applicable to various devices. Our tests are also tagged with the device segments that they ran on.

  • What does the repeatability scale mean?

    Everytime a pattern obtains a new test with a highly signficant result, it gain or loses a repeatability point (depending on whether it won or lost). This is how we separate the higher probability patterns from the underperformers.

  • Are the patterns guaranteed to work?

    The more a pattern works (repeatability count), the more likely it will work again. Having said that, we also publish very interesting cases where tests fail. We do this with the intention of helping everyone understand what to avoid and what to replicate.

  • What type of companies share test results on GoodUI?

    We are working with a wide range of companies from bigger ones such as: Reverb, Yummly, Microsoft, Thomasnet, all the way to startups. All companies that share their experiments have experienced teams that have high testing standards.

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