Discover UI Design Decisions Of Leading Companies,
From Leaked Screenshots & A/B Tests.


Filter:
Company:

Showing 5 results

Leak 5   |   Leaked from Netflix.com   |   Apr 12, 2019 Screen: Home & Landing Confirmed A/B Test

Netflix Rejected All These Tested Homepage Variations - Perhaps This One Will Help?

Netflix has been yet again noticed experimenting with a range of variations on their homepage - all of which yet again seem to have been rejected as before. Below is the leaked experiment with its key changes, the decision, as well as our own followup experiment recommendation (if we had the privilege of doing so).  View Leak

Leak 4   |   Leaked from Booking.com   |   Apr 8, 2019 Screen: Home & Landing Confirmed A/B Test

Booking.com A/B Tested Single Vs. Multiple Line Search Forms

It's now clear that Booking ran somewhat of a larger leap experiment of two very diverse search layouts on their Apartments landing page. I'm glad we discovered this one as we now know for sure their awesome team doesn't only run microscopic single change experiments. View Leak

Leak 3   |   Leaked from Etsy.com   |   Mar 30, 2019 Screen: Product Confirmed A/B Test

Etsy A/B Tested And Implemented Related Products Thumbnails

Showing related products might be considered popular practice by now. If a customer doesn't feel that a given product is exactly what they are looking for, somewhere at the bottom of a page they might get nudged with other hopefully relevant product options. View Leak

Leak 2   |   Leaked from Booking.com   |   Mar 8, 2019 Screen: Home & Landing Confirmed A/B Test

Booking.com A/B Tested And Exposed Incremental UI Controls

I especially like this particular leak because there is a slight possibility I might have actually inspired Booking to a/b test it - how cool is that? In late November of 2018 I shared some search concepts, one of which suggested incremental UI controls for Booking's guest selector. View Leak

Leak 1   |   Leaked from Airbnb.com   |   Feb 14, 2019 Screen: Product

Airbnb Added More Search Cues

In this leak, three Airbnb property page screenshots with different time frames have been compared. Having done this, it became clear that at least one design decision was made near the bottom of the screen - further confirmed by the final screenshot. View Leak