Best 50 Home & Landing UI Patterns

Latest  |  Members can also sort by tested effects.
Get Access To All Patterns & Tests
Pattern #9  Tested 14 times  First tested by Kyle Rush  Recently tested by Alexander Krieger on Sep 25, 2023

Pattern #9: Multiple Steps

+5.25% All Metrics

With A Total Of 9 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #11  Tested 11 times  First tested by Louis Reingold  Recently tested by Brian Sierakowski on Apr 30, 2021

Pattern #11: Gradual Reassurance

+18.4% All Metrics

With A Total Of 7 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #2  Tested 8 times  First tested by James Foster  Recently tested by Kyle Phillips on Jan 25, 2021

Pattern #2: Icon Labels

+9.01% All Metrics

With A Total Of 6.5 Evidence For Version B It Is Almost Certainly Better

A B

Only members may see the remaining patterns sorted by winning and losing tests.

Right now patterns are only shown chronologically without any test data because you’re logged out.

Join To Access All Patterns & Tests
Pattern #131  Tested 3 times  First tested by Pascal Dietz  Recently tested by Alexander Krieger on Sep 15, 2023

Pattern #131: Authority

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #130  Tested 1 timesTested by José Álvarez on Jun 14, 2023

Pattern #130: Visible Or Hidden Offer Pages

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #129  Tested 1 timesTested by Ardit Veliu on Apr 28, 2023

Pattern #129: Right Or Left Aligned Forms

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #128  Tested 1 timesTested by Jakub Linowski on Mar 24, 2023

Pattern #128: Standard Or Superscript Price Format

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #124  Tested 4 times  First tested by Stanley Zuo  Recently tested by Aleksandr Elesev on Jul 17, 2023

Pattern #124: Confirmed Selection

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #121  Tested 6 times  First tested by Jakub Linowski  Recently tested by Melina Hess on Aug 16, 2022

Pattern #121: Free Shipping

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #120  Tested 2 times  First tested by Stanley Zuo  Recently tested by Marcos Ciarrocchi on May 18, 2018

Pattern #120: Panel Image

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #119  Tested 3 times  First tested by Michal Fiech  Recently tested by Stanley Zuo on Apr 07, 2022

Pattern #119: Unselected Or Selected Defaults

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #117  Tested 5 times  First tested by Jakub Linowski  Recently tested by Ardit Veliu on Feb 16, 2023

Pattern #117: Company Logos

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #115  Tested 5 times  First tested by Arthur Sparks  Recently tested by Daria Kurchinskaia on Mar 25, 2023

Pattern #115: Pricing Comparison Table

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

Fast Forward Your Conversion Rates With
Access To All 131 Patterns Based On 467 Tests

Total sample size of all tests is based on 90,902,593 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$360 / mo
Billed yearly at $4320$5184

Unlimited User Accounts

License to use the data by unlimited users.

Access to 467+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

Team

Order Now

$120 / mo
Billed yearly at $1440$1728

5 User Accounts

License to use the data by up to 5 users.

Access to 467+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

Solo

Order Now

$60 / mo
Billed yearly at $720$864

1 User Account

License to use the data by 1 user.

Access to 467+ searchable a/b tests

Sort patterns and tests by impact

Access to all templates

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos