Best 47 Home & Landing UI Patterns

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Pattern #11  Tested 11 times  First tested by Louis Reingold  Recently tested by Brian Sierakowski on Apr 30, 2021

Pattern #11: Gradual Reassurance

+18.4% All Metrics

With A Total Of 7 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #9  Tested 10 times  First tested by Kyle Rush  Recently tested by Ardit Veliu on Sep 15, 2021

Pattern #9: Multiple Steps

+5.25% All Metrics

With A Total Of 7 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #2  Tested 8 times  First tested by James Foster  Recently tested by Kyle Phillips on Jan 25, 2021

Pattern #2: Icon Labels

+9.01% All Metrics

With A Total Of 6.75 Evidence For Version B It Is Almost Certainly Better

A B

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Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

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Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

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Pattern #124  Tested 2 times  First tested by Stanley Zuo  Recently tested by Gleb Hodorovskiy on Feb 13, 2022

Pattern #124: Confirmed Selection

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A B
Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

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Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

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Pattern #121  Tested 5 times  First tested by Jakub Linowski  Recently tested by Herman Klein on Feb 25, 2022

Pattern #121: Free Shipping

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Pattern #120  Tested 2 times  First tested by Stanley Zuo  Recently tested by Marcos Ciarrocchi on May 18, 2018

Pattern #120: Panel Image

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Pattern #119  Tested 3 times  First tested by Michal Fiech  Recently tested by Stanley Zuo on Apr 07, 2022

Pattern #119: Unselected Or Selected Defaults

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

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Pattern #117  Tested 4 times  First tested by Jakub Linowski  Recently tested by Stanley Zuo on Mar 30, 2021

Pattern #117: Company Logos

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Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

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Pattern #115  Tested 2 times  First tested by Arthur Sparks  Recently tested by Lars Skjold Iversen on Apr 23, 2020

Pattern #115: Pricing Comparison Table

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Pattern #114  Tested 3 times  First tested by Arthur Sparks  Recently tested by Jakub Linowski on Feb 25, 2021

Pattern #114: Less Or More Visible Prices

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Pattern #113  Tested 4 times  First tested by Stanley Zuo  Recently tested by Velin Penev on Jan 29, 2022

Pattern #113: More Or Fewer Plans

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Pattern #112  Tested 4 times  First tested by Pierre Olivier Martel  Recently tested by Velin Penev on Apr 12, 2022

Pattern #112: Lower Price Frames

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Pattern #111  Tested 3 times  First tested by Online Dialogue  Recently tested by Lars Skjold Iversen on Dec 31, 2019

Pattern #111: Field Explanations

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Pattern #110  Tested 2 timesTested by Julian Gaviria on Sep 12, 2019

Pattern #110: Optional Field Labels

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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