33 Tests By Stanley Zuo

  Growth Product Manager @ Backstage     Website   Twitter

Tests

Test #434 on Learnwithhomer.com by Stanley Zuo   Sep 30, 2022 Mobile

Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com

In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.

Test #415 on Learnwithhomer.com by Stanley Zuo   Jun 09, 2022 Mobile

Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com

Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.

Test #405 on Learnwithhomer.com by Stanley Zuo   Apr 07, 2022 Mobile

Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

Test #401 on Learnwithhomer.com by Stanley Zuo   Mar 11, 2022 Desktop

Stanley Zuo Tested Pattern #58: Full Height False Bottom In Test #401 On Learnwithhomer.com

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

Test #391 on Backstage.com by Stanley Zuo   Dec 30, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com

This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.

Test #386 on Learnwithhomer.com by Stanley Zuo   Nov 29, 2021 Desktop

Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #386 On Learnwithhomer.com

In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.

Test #379 on Learnwithhomer.com by Stanley Zuo   Oct 15, 2021 Mobile

Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #379 On Learnwithhomer.com

In this experiment, the annual plan was standardized and framed in a monthly price context. This was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.

Test #375 on Backstage.com by Stanley Zuo   Sep 17, 2021 Mobile

Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com

Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

Test #373 on Backstage.com by Stanley Zuo   Sep 06, 2021 Mobile

Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com

In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

Test #367 on Backstage.com by Stanley Zuo   Jul 22, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com

In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.

Test #353 on Backstage.com by Stanley Zuo   May 12, 2021 Desktop

Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #349 on Backstage.com by Stanley Zuo   Apr 27, 2021 Mobile

Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com

In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.

Test #346 on by Stanley Zuo   Mar 30, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #117: Company Logos In Test #346

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #342 on Backstage.com by Stanley Zuo   Feb 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

Test #336 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

Test #337 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

Test #330 on Backstage.com by Stanley Zuo   Dec 29, 2020 Desktop

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Test #327 on Backstage.com by Stanley Zuo   Nov 26, 2020 Desktop

Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #323 on Backstage.com by Stanley Zuo   Oct 29, 2020 Mobile

Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Test #319 on Backstage.com by Stanley Zuo   Sep 30, 2020 Desktop

Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #319 On Backstage.com

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.