31 Tests By Stanley Zuo

  Growth Product Manager @ Backstage     Website   Twitter

Tests

Test #310 on Backstage.com by Stanley Zuo   Jul 25, 2020 Mobile

Stanley Zuo Tested Pattern #77: Filled Or Ghost Buttons In Test #310 On Backstage.com

In this experiment, the style of a button leading to view detailed casting calls on a listing page was changed. In version the style was a filled high contrast blue background, and the the B variation there was a feint "ghost button" style. 

Test #306 on Backstage.com by Stanley Zuo   Jul 09, 2020 Desktop Mobile

Stanley Zuo Tested Pattern #69: Autodiscounting In Test #306 On Backstage.com

In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively. 

Test #304 on Backstage.com by Stanley Zuo   Jun 29, 2020 Mobile

Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #304 On Backstage.com

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

Test #299 on Backstage.com by Stanley Zuo   May 22, 2020 Desktop Mobile

Stanley Zuo Tested Pattern #60: Repeated Bottom Call To Action In Test #299 On Backstage.com

In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).

Test #296 on Backstage.com by Stanley Zuo   Apr 30, 2020 Mobile

Stanley Zuo Tested Pattern #23: Inline Link Nudge In Test #296 On Backstage.com

In this simple experiment, a text link to a join page was injected on an article page. The hypothesis was that more users would signup as a result of this subtle trigger.

Test #293 on Backstage.com by Stanley Zuo   Apr 14, 2020 Desktop Mobile

Stanley Zuo Tested Pattern #114: Less Or More Visible Prices In Test #293 On Backstage.com

In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.

Test #292 on Backstage.com by Stanley Zuo   Apr 13, 2020 Desktop Mobile

Stanley Zuo Tested Pattern #24: Visible Availability In Test #292 On Backstage.com

The core hypothesis of this experiment was that by showing clear availabiltiy (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (merasured a few steps further in the funnel).

Test #281 on Backstage.com by Stanley Zuo   Jan 31, 2020 Desktop

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #281 On Backstage.com

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

Test #272 on Backstage.com by Stanley Zuo   Dec 03, 2019 Desktop

Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #272 On Backstage.com

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #268 on Backstage.com by Stanley Zuo   Nov 08, 2019 Mobile

Stanley Zuo Tested Pattern #14: Exposed Menu Options In Test #268 On Backstage.com

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options. 

Test #267 on Backstage.com by Stanley Zuo   Nov 05, 2019 Mobile

Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.