Pattern #116: Links Or Buttons

Pattern Author: Stanley Zuo - Growth Product Manager @ Backstage

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-3
-2
-1
0
+1
+2
+3
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+5
Almost Certain Winner
Links Or Buttons
  1. Button Contrast

    This patterns asks the question whether links or buttons are better at capturing attention and getting people to complete tasks.

Median Effects

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Progression

Ex: First Action

(2 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(1 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #116: Links Or Buttons
Was Tested On Backstage.com by Stanley Zuo

Test #330 Tested on Backstage.com by Stanley Zuo Stanley Dec 29, 2020

Find Out How It Performed With 98,697 Visitors

Content Desktop
  • Measured by clicks on "Apply Here"   |   p-val (?)

  • Measured by email registrations   |   p-val (?)

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #281 Tested on Backstage.com by Stanley Zuo Stanley Jan 31, 2020

Find Out How It Performed With 386,439 Visitors

Listing Desktop
  • Measured by clicks on view detail links   |   p-val (?)

  • Measured by subscription flow starts   |   p-val (?)

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.