Pattern #69: Autodiscounting
Pattern Author: Matthew Curry - Head of eCommerce at Lovehoney
Show The Discount Anchoring
The idea behind this pattern is to communicate that a discount is active (if the customer has earned it), instead of showing the discount later in the funnel or making customers enter difficult to remember codes.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.