7 Tests By Andrey Andreev

  Head of Internet Merchandising     Website

Tests

Test #418 on Online.metro-cc.ru by Andrey Andreev   Jun 28, 2022 Desktop Mobile

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #418 On Online.metro-cc.ru

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

Test #368 on Mvideo.ru by Andrey Andreev   Aug 02, 2021 Desktop

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Test #366 on Mvideo.ru by Andrey Andreev   Jul 14, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

Test #365 on Mvideo.ru by Andrey Andreev   Jul 13, 2021 Mobile

Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

Test #356 on Mvideo.ru by Andrey Andreev   May 29, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

Test #354 on Mvideo.ru by Andrey Andreev   May 25, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

Test #78 on Mvideo.ru by Andrey Andreev   May 06, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru

In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).