10 Tests By
Andrey Andreev
Tests
Test #494 on
Online.Metro-cc.ru
by
Andrey Andreev
Sep 20, 2023
Desktop
Mobile
Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru


In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.
Test #488 on
Metro-cc.ru
by
Andrey Andreev
Aug 11, 2023
Mobile
Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru


In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.
Test #475 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 07, 2023
Desktop
Mobile
Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru


Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.
Test #418 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 28, 2022
Desktop
Mobile
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #418 On Online.metro-cc.ru


In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Test #368 on
Mvideo.ru
by
Andrey Andreev
Aug 02, 2021
Desktop
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #368 On Mvideo.ru


In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.
Test #366 on
Mvideo.ru
by
Andrey Andreev
Jul 14, 2021
Desktop
Mobile
Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru


In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.
Test #365 on
Mvideo.ru
by
Andrey Andreev
Jul 13, 2021
Mobile
Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru


In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.
Test #356 on
Mvideo.ru
by
Andrey Andreev
May 29, 2021
Desktop
Mobile
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #356 On Mvideo.ru


In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #354 on
Mvideo.ru
by
Andrey Andreev
May 25, 2021
Desktop
Mobile
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru


In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Test #78 on
Mvideo.ru
by
Andrey Andreev
May 06, 2021
Desktop
Mobile
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru


In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).